Printed Direct Marketing Material

Digital marketing has not taken away the effectiveness of the traditional printed direct marketing. Companies continue to invest in direct marketing the old fashion way sent by mail to your home. During 2010 the companies that used printed material to promote themselves has actually increased by 38.6%. Printed material has an attraction to end users that digital does not. It is easier to delete an online promotion than the one received in your mailbox.At the present time, postal mailings represent around 12.8% of the total global advertising investment. Just behind television and printed press. This number still represents a huge chunk of the advertising investment and should be considered as an important part of any Marketing Plan.From January to September 2010, the companies that more trusted the traditional direct marketing strategy to communicate with their clients were the ones in the commercial sector. Companies continue to promote their products through printed material because clients and customers use them and like them.The media with the highest advertising investment during the same period were the traditional commercial letters, followed by advertising brochures and in third place catalogues. Commercial letters have always been important and have been used for many aspects of a business. Brochures are individual pieces in different formats promotion a product or a service in a way that customers can see and have a feeling of what to expect. And finally catalogues they show a broad array of the products, specs and detailed information of all the products being promoted.If companies continue trusting in postal advertising is mainly because of its effectiveness. According to data accumulated during the first nine months of 2010, 67.6% of the mailings were read. Around 32.4% of the households found the mailings interesting and around 8% took action after receiving them. The closing ratio is huge and it is still inexpensive to print and mail direct marketing pieces.There are many options for printed marketing materials. Deciding on which ones your company should use depends on your target market, your budget and your time. Presenting a professional appearance to potential clients of customers is very important. People judge your product or service by its cover. What your produce to advertise your company tells your customers a lot about your business.Printed material is not only used for mailings, it can also be used in different forms and different ways. Some examples of different types of marketing materials and some different places to market are: Flyers, brochures, posters, direct mail, magazines, newsletters, tradeshows, welcome centers, chamber of commerce, newspaper, visitor’s bureaus, etc.

The Benefits of Using Natural Beauty Products

Natural beauty products use ingredients that are extracted from plants, fruits, nuts, seeds, grains and vegetables instead of harsh chemicals like hydroquinone or sodium lauryl sulphate. These types of plant-based ingredients not only moisturize skin but also provide nutrients for the skin cells. They also don’t contain carcinogens which can lead to cancer. When it comes to beauty products there are many handmade items in Sri Lanka, which are available at different stores.

People choose to use these types of beauty products for a variety of reasons, but the most popular reason is because they do not contain harmful chemicals that can damage skin cells. Natural beauty products also provide nutrients for skin cells while moisturizing them at the same time. These benefits are typically offered by plant-based extracts such as argan oil, green tea extract and vitamin E which can be found in many different brands’ makeup line-ups these days.

Beauty products that use natural ingredients include such things as scrubs, cleansers, moisturizers, toners and other skin care products. Natural beauty products are often made with organic ingredients which means that their contents do not contain genetically modified organisms or any man-made chemicals whatsoever. They tend to be chemical free as well meaning that they don’t use dyes in the formulation process. What’s more is that natural beauty products typically come from small businesses who craft them by using hand-made sustainable processes. These brands seek out fair trade materials wherever possible so you can feel good about supporting a business choosing eco-friendly options for creating their product line-ups.

All of this information explains why it’s important for everyone to try switching over to natural beauty items instead of continuing to purchase commercialized products made using chemicals which are bad for your skin and hair.

Explore Batik and Tie Dye: The Art of Fabric Dyeing

Both techniques involve using natural dyes to colour fabrics with patterns or pictures. Batik products are intricate because they use wax instead of liquid dye to create elaborate designs on the fabric by blocking out areas where the wax does not penetrate, whereas all areas of fabric can be dyed when making tie-dye items. You can find beautiful and very creative ladies clothing online such as batik sarees in Sri Lanka.

Batik and tie-dye clothing are totally hand-crafted artisan clothing designs, and have great appeal because of their unique and intricate designs. They are usually made by small business owners from rural areas, especially women who are empowered by these handcrafting skills. Batik items are made by painting on fabric with wax and dye, but tie-dye is more about using natural materials such as leaves, flowers etc to get the patterned effect for which it has become so well known.

The appeal of both processes lies in their unique textures and intricate patterns resulting from handcrafting methods used to make them. Tie-dye products were first produced nearly 70 years ago when a chemist invented a way to apply colours without bleach or harsh chemicals that would fade after washing. This led to people doing all sorts of experiments with different fabrics and dyes until they found out how best to produce each kind of design on clothing like t-shirts, scarves, dresses, skirts, kaftans, sarees and so much more.

There are many stores and eCommerce sites that sell these beautiful clothing, and when you buy from them, remember that you are also helping to uplift the lives of someone else or even an entire community, and are providing sustainable employment and income-earning methods to many people.