Article Marketing – Five Key Reasons to Just Do It

Article marketing is the practice of writing and submitting articles for publication by one or more of the thousands of online article directories that serve as both as publishing platforms and, perhaps more importantly, sources of traffic to your websites. Article marketing has been around for quite a while now (in “Internet years” anyway) and many article writers have been reaping some great rewards from their efforts. And yet, many budding online entrepreneurs and many more well-established offline businesses have never done any article marketing.

There seem to be two reasons for this:

They do not know that it exists in the first place
If they not about it, they do not really grasp its benefits
While not knowing that “this thing” called article marketing exists is an issue whose solution is beyond the scope of this article (and one that really falls in the lap of article directories), not grasping its benefits is a relatively easy issue to address.

The way I see it, there are five key benefits to article marketing:

1. It can help you to establish yourself as an authority in your niche

Article marketing gives you the opportunity to showcase your knowledge and expertise and, in the process, build your credibility in the eyes of your target markets.

2. It can help to boost the rankings of the pages to which the backlinks point

Article directories allow you to add quality links to other sites you’re promoting and since links boost a website’s authority – and authority is a key search engine ranking factor – the links you get from article directories can help you climb the search engine ranking “ladder.”

3. It can send traffic directly to your site

Those same links that article directories allow you to place in you resource box or body copy are also sources of direct, highly targeted traffic as interested readers click on the link to learn more about the subject of the article and are taken to the online destination of your choice (additionally, article directories allow for ezine and newsletter publishers to republish your content for their benefit of their readers, which, in turn, provides an additional channel for direct traffic to a site you’re trying to promote).

4. It may be your best/only shot at top search engine rankings

High authority article directories confer some of their authority onto the page an article is published to, which means that they often have a higher probability of achieving a high ranking in the search results than the same content published (originally) to a low authority website.

5. It can help you to extend the “mileage” of your content

While the rules vary, article directories generally allow you to republish content that you originally (and only) published to your blog or website, which actually makes it possible for both your article and your blog post or website page to achieve top rankings in the search results (even though search engines are reputed to discount duplicate content, it seems that they let you get away with some duplicate content – to the point that an article republished to an article directory can actually rank higher than the exact same article published originally as a post on your blog or page on your website).

If you haven’t been bitten by the article marketing bug by this point in this article, then you need to know one more thing: article directories do not charge you for publishing your articles. That’s right: article marketing is free.

So now that you know – for sure – about “this thing” called article marketing and you know about some of its more compelling benefits, it’s time for you to make a commitment and add article marketing to your online marketing toolkit.