10 Critical Reasons Why Your Business Needs Email Marketing

Although email marketing is a must do in every business in the last ten or more years we will try here to clear (once again) why your business needs such a kind of marketing today. Ten reasons are a good ‘reason’ to start thinking about it if you are not already using this beautiful method.

Reason 1: DIRECT

Email marketing is a direct method of communication with your customer (or potential customer). Even if you sell shoes or fish or web services or you do coaching or consulting you need communication with your customers. Today we have several methods of communication: TV, websites, RSS, Facebook, Twitter, print catalogues, chatting, phones, magazines, wall advertising and much more. With email marketing you send an email in the private email inbox of your customer. This is a very direct method. If you want to be more direct than this you have to give them a phone call or go to see them in person. Sending an email is direct enough to tell them the story about your business. If you have using opt in methods to get their email then this method is almost like chatting with your friends.

Reason 2: DIRECT BUT NOT VIOLENT

This is one unique feature. You get in the inbox of your customer (or potential customer) but you let him/her to choose when is the right time to read your email. Imagine the difference in sales results between a direct phone call in busy work hours and a polite email. If the customer is really interested in what you have to say then email marketing is the best method to approach. If you really care about your customers and you want to make a good, honest sale or just a good communication then you should consider using this.

Reason 3: EASY

This feature is unbeatable. You write a good email and this reaches 100,1.000 or 10.000 of your customers with the same content, with the same behavior, with the same offer, with the exactly same way. If you are using autoresponders you can have a series or scenarios of ready to go emails for your new subscribers. You do your best in an email campaign and it is ready to contact all your email list subscribers with the same effort. Your old subscribers and your subscribers that will come over the next months. Cannot get anything easiest and powerful than this.

Reason 4: CHEAP

By using AWeber email services you can send unlimited emails per month to 2.500 email subscribers for only $29. If you read all our reviews you will find pricing reviews for a lot of companies. According to Direct Marketing Association email marketing returns an average of around $46 for every dollar spent. This is one of the biggest ROI (Return Of Investment) KPI’s (Key performance indicator) in the advertising market. This is really extremely cheap even if you have a company starting now with no profits at all.

Reason 5: FAST

Another unbeatable feature. You send an email which reaches 100, 1.000, 10.000 or more email subscribers in the next ten minutes. No other method can have the same results. In TV or in Facebook or in twitter you can have such large audiences in the spot but you must have them synchronized. If some of your potential customers do not see TV on the time your commercial is on they will not see your message. If your followers do not have twitter on they will lose your tweet. If you have a website you do not know when they will come in. By marketing with email you send your message and you ‘knock’ your clients door when they have the time to see you. And you do that in minutes. Extremely fast. One offer can have a million of results in just a few minutes, if you have built a big email list.

Reason 6: UNIVERSAL

If your job is only local this feature does not give you any advantage. But if your product can sells universal then this is a method for you. For example you sell ebooks or shoes worldwide? An email campaign can reach people from all over the world. China, United States, UK, Greece or any other country, all in the next ten minutes or so, after you send your offer in an email campaign. You do not really care where your subscriber is. Your results are independent of the location.

Reason 7: MEASURABLE

When you are using marketing by email you can count how many emails you send how many of your emails are opened and when how many of your email subscribers took your email offer If you combine this feature with the extremely low cost of this method then you get a really big advantage from any other advertising method. As they say ‘You can’t Manage What You Don’t Measure’.

Reason 8: TARGETED

An extremely powerful feature is that you can segment your email list according their preferences. To give an example let’s suppose you sell shoes. You want to segment your customers according the color of shoes they like. If you send them an email with five offers in five different colours you can segment your list with this feature. If some subscribers prefer red shoes you can then start a campaign with only red shoes. This will give you targeted results. If you focus in targeted groups you always have better results than targeting all over.

Reason 9: GREEN

This is not really a feature for marketing by email but we have to consider all our actions if we want to exist tomorrow. Sending emails is extremely more ‘green’ than printing catalogues or advertising in magazines. Think green, specially before you decide you’re advertising method.

Reason 10: PERSONAL

Marketing by email is not as personal as giving your customer a phone call but if you put your personal style in your email or if you give your email address to contact you if he/she have any comment or any question about your offer then it really get’s very personal. If you are really friendly and polite in your email this is personal. This is something very good for your business because you can expand your relationships with your customers (or your potential customers). And if you expand your relationships you will expand your business.

So your ten reasons for doing email marketing are

1. DIRECT

2. DIRECT BUT NOT VIOLENT

3. EASY

4. CHEAP

5. FAST

6. UNIVERSAL

7. MEASURABLE

8. TARGETED

9. GREEN

10. PERSONAL

Still thinking why you should use it? We hope we’ve put you in the next level and you start thinking how you can make really good email campaign.

Email marketing can take your business, any kind of business, in a different level. You must use it, the results can be remarkable.

We really believe this and we will try to help you in any way in our review site.

What Is Direct Mail Marketing and Is It Right for You?

Direct mail marketing (DMM) involves sending advertising material to the homes of potential customers. DMM may include sending a number of different types of promotional and advertising material. The idea is to get customers to place an order or otherwise to contact you to learn more about the products and services you are offering.

Learning More About Direct Mail Marketing

DMM takes many different forms depending on what type of business you are running. For instance, advertising circulars with glossy pictures of items you are selling and announcements of a low price or a coupon are examples of DMM. A free trial CD offering the chance to use a new software program is an example of DMM. Even pre-approved credit card offers are a form of DMM.

Direct mail marketing is used by businesses both large and small. When a new local restaurant opens and sends a post card to the nearby homes indicating that the restaurant has moved into the neighborhood, this is an example of DMM. When a huge multi-national company sends out mailers, this too is DMM. Often, these larger direct mail companies will take advantage of low bulk- mail rates available to large-volume customers who send massive amounts of material throughout the mail each year.

Is Direct Mail Marketing Right for Your Company?

DMM works- otherwise some of the biggest companies in the United States would not spend their advertising dollars on it. However, whether DMM will work for you depends on your situation.

The vast majority of businesses can benefit from direct mail techniques since it gets their name out there into different households, introduces products to customers, and entices them to shop or try the product. For instance, a customer who gets a postcard informing them a new restaurant has opened and offering them a coupon for 10 percent off their first meal will be likely to remember that coupon and give the restaurant a try. If all goes well and he likes the food, the restaurant will have a new customer that might never have known about or tried the place without the DMM.

Of course, the success of your direct mail campaign will depend on how effective your advertising material is and, to an extent, how accurate you are in reaching potential customers who might be interested in your product. A new company offering computer software, for example, might not want to send their DMM to an over 55 neighborhood where the seniors might not be as keen on checking out new computer programs. In general, the more specialized your product and the more limited the potential customer base, the more important it becomes to have a targeted list of customers to send your marketing material to if you want it to be a success.

Those businesses with an extremely narrow focus and customers spread across a diverse geographic area might, therefore, not be the best candidates for DMM unless they already have a customer database or have access to addresses of their target demographic. All other companies, however, can typically do well using direct mail methods.

Types of Affiliate Marketing

Affiliate marketing is the best business to do online today. This is such kind of business in which you are selling products from different companies to different customers and earning commission for every sale that you make. For Affiliate marketing it is highly recommended for you to have a website of your own on which you can display all those products that you sell. If a customer likes some product, he clicks on it for details from where that customer is directed to merchant’s website. All the information about that product is available on merchant’s website and customer can now buy that product by paying the charges to merchant’s website.

You will receive your commission for that sale.

Basically there are two types of Affiliate marketing.
1. Simple Affiliate marketing
2. Multi level Marketing

Simple Affiliate marketing:

In this type of marketing you are on your own with the merchant and you are selling different products from your website. You will get commission on every product that you sell there is no third party involved in this product. You are earning on all those products that you are selling. The commission for selling a product is fixed and whenever you hit a sale, you get paid by the merchant. The commission varies from company to company. You can earn minimum 40% and maximum 75% of the product’s price in this way. So you have to do continuous marketing to avail more and more sales from your website. Since you are directly connected to the merchant for getting commission so there are no hassles and you will receive your earning directly from the merchant. However this is not the only way to do Affiliate marketing. There is another method which is very much effective in this field and can earn you a handsome income even if you are not selling anything from your website.

Multi level Marketing:

This is the most effective and advanced method of doing marketing. In this Multi level marketing you have a down line of sellers and when ever any one from your down line sells anything you get a percentage of that sale because that person is in your down line. In this way even if you are not selling any thing by yourself you can still earn a handsome income because people in your down line are selling products. If you want to make a good amount of money by multi level marketing then you must have a strong down line of sellers. These sellers in your down line will sell products for their own commission but in return you will be receiving commission on every product they sell. Usually these commissions are not huge enough but they are still worthy because you are not doing anything to make these commissions.