Why Do Network Marketers Fail to Tell You About These 3 Keys to Success?

As business models go, Network Marketing is as viable as you will find. The promise of riches has lured many would be millionaires out of their normal day to day existence and 9-5 jobs. That same promise of riches and fame has also doomed many to failure.Statistics continue to prove that nearly 97% of all network marketers fail miserably. Not surprisingly, these facts are rarely discussed during any network marketing sales presentations. Not only that but you will rarely if ever hear one who is successful in network marketing share how long they struggled before they found any success.Truth is, most successful network marketers don’t reach any real level of success until their third or fourth try with different network marketing opportunities. Essential to the success of any network marketer is and will be an ongoing emphasis in the development of several key areas, an understanding of marketing, psychology and personal development.Let us take a look at what Wikipedia defines as Network Marketing and then look further at why so many people fail and how to avoid the same fate.Wikipedia definition:
Multi-level marketing (MLM), (also called network marketing, direct selling, and referral marketing,) is a term that describes a marketing structure used by some companies as part of their overall marketing strategy. The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors and a hierarchy of multiple levels of compensation.Now as we dive further into the focus on our 3 key areas of development, the first one literally jumps out of the description of the plan itself and that is, marketing. As the name implies network marketing is going to involve on many levels a need to understand at the bare minimum principles involved in marketing people and or products. Without having an understanding in marketing principles how can one expect to succeed in a marketing business opportunity?We are not suggesting that in order to succeed that you must have a degree in marketing but, the successful marketer understands the basics and builds upon that understanding.Second is a working knowledge of the psychology of sales, networking and marketing as they relate to moving people to make buying decisions. Perhaps more than any other business model a person’s success is tied directly to moving people to purchase products as well as join business opportunities. Remember from the Wikipedia definition: The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors… You are put in the position of persuading people to join your business opportunity and in many cases to buy your products and services. Knowing the psychology of people and the psychology of persuasion is essential on ones continued success.Lastly is the area of Personal Development which simply put is the pursuit to better one- self. Perhaps you have a fear of public speaking, then moving beyond this fear and becoming someone who can effectively speak in group settings and crowds could perhaps show you as a leader in high demand. Many successful Network Marketers also pursue developing their knowledge of copywriting which increases their effectiveness as it relates to advertising.The area of Personal Development is also the most compelling because it challenges in many cases to step outside of our comfort zones. Many people who have joined Network Marketing business opportunities have never really tasted business success and the possibility of financial freedom attracts them. The fact that many have never been successful is reason enough to emphasize personal development. Why? Simply put, if you don’t know success you may not be able to handle success.In many cases, we have to see ourselves as successful before the success even arrives. But know this for sure, that your success will ultimately be founded on hard work and determination as the great Michael Jordan once said, “I’ve missed over 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game-winning shot… and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Printed Direct Marketing Material

Digital marketing has not taken away the effectiveness of the traditional printed direct marketing. Companies continue to invest in direct marketing the old fashion way sent by mail to your home. During 2010 the companies that used printed material to promote themselves has actually increased by 38.6%. Printed material has an attraction to end users that digital does not. It is easier to delete an online promotion than the one received in your mailbox.At the present time, postal mailings represent around 12.8% of the total global advertising investment. Just behind television and printed press. This number still represents a huge chunk of the advertising investment and should be considered as an important part of any Marketing Plan.From January to September 2010, the companies that more trusted the traditional direct marketing strategy to communicate with their clients were the ones in the commercial sector. Companies continue to promote their products through printed material because clients and customers use them and like them.The media with the highest advertising investment during the same period were the traditional commercial letters, followed by advertising brochures and in third place catalogues. Commercial letters have always been important and have been used for many aspects of a business. Brochures are individual pieces in different formats promotion a product or a service in a way that customers can see and have a feeling of what to expect. And finally catalogues they show a broad array of the products, specs and detailed information of all the products being promoted.If companies continue trusting in postal advertising is mainly because of its effectiveness. According to data accumulated during the first nine months of 2010, 67.6% of the mailings were read. Around 32.4% of the households found the mailings interesting and around 8% took action after receiving them. The closing ratio is huge and it is still inexpensive to print and mail direct marketing pieces.There are many options for printed marketing materials. Deciding on which ones your company should use depends on your target market, your budget and your time. Presenting a professional appearance to potential clients of customers is very important. People judge your product or service by its cover. What your produce to advertise your company tells your customers a lot about your business.Printed material is not only used for mailings, it can also be used in different forms and different ways. Some examples of different types of marketing materials and some different places to market are: Flyers, brochures, posters, direct mail, magazines, newsletters, tradeshows, welcome centers, chamber of commerce, newspaper, visitor’s bureaus, etc.

ACN Marketing – What is Your ACN Marketing Plan?

What is your ACN marketing plan? The obvious ultimate goal is to attract future clients for your downline. If you are sticking by the guidelines that were given to you, you may find yourself struggling with the ACN one-on-one marketing to friends and family method.

In order for you to take your marketing efforts to the next level, you first need to realize that handing out fliers and talking to family and friends is not the ideal strategy for any successful ACN Independent Representative.

While it is important for you to become knowledgeable about the company, it is far more important to market to those who are looking for your products and services. This will save you a lot of frustration and wasted time. Think of it like this, would you rather market to everyone or to those who already desire a product or service that you have to offer? This is known as direct marketing and what you should be doing to be successful with your marketing approach. This really is the essential key ingredient to your success.

Finally, the act of positioning is extremely important with direct marketing because if you are not marketing to what is considered is a target market, you are going to be all over the map which will hurt your marketing efforts and lead to less leads. Positioning yourself as an expert will be a huge asset because you will come across as more confident and knowledgeable.

Your goal should be to figure out who really is your target market audience. If done correctly, you will have more leads than you know what to do with.

Here are a couple of tips to help determine who you should be marketing to:

Ask yourself: What is the name of your business?
Define your business by asking yourself which service within the organization do you want to promote?
Who does your company serve? (This will be your target market.)
Write down what it is that your targeted market really needs
Discover a successful ACN marketing plan [http://MyArticles.JosephineMonty.com/?s1=ACN-] and how you can improve your business now.