Weekly Markets Thoughts – September 09, 2007

Last week finished with a significant decrease for the stock markets which could scare again some of the investors. After a drop like the one we witnessed in August these fluctuations are normal. We have all the fundamental reasons to expect an imminent and long lasting bear market. However, we are human beings and thus very emotional and most of the time not rational at all. September is going to be a month of consolidation and such sharp ups and downs are going to be a part of the game.The good news is coming from the Gold market. The yellow metal is the only one which achieved a recent high. It also broke the $700 mark and looks very well positioned to reach soon a new 26 years record in price. The gold shares though are still quite far from the highs and their performance will be mostly related to the broader market direction. The other metals and Crude Oil are still in a consolidation mode.The stock markets finished the week lower compared to the previous week. The important message here is to keep in mind that all of them are still holding over their respective one year uptrend lines. A more cautious investor should still wait for a confirmation of the renewed rise. The speculators, on the other hand, should take advantage of these decreases to start building up their positions. Keep always in mind that the risk is proportional to the profits or the losses, depending on which side of the game you will find yourselves.The US dollar index is not looking very good. We are most probably on the verge of witnessing a historical break down. After holding over 80.00 for several months, it starts looking shakier. It is time to start a new chapter, never seen in history. The US dollar has a lot of room to go down further and additional decrease of 25% from here is easily attainable in the years to come. It could go even lower than that but my projections for now show a target of 60. This in turn means a flourishing life for the currencies and the resources.For those of you who have not been following my markets publications I would like to just enumerate them once again. The best currencies to hold in the years to come are basically the resources related ones, namely the Canadian dollar, the Australian dollar and the New Zealand Dollar. The best performer in this intermediate move is the British pound. You can also invest in Euros as well. From a more speculative point, watch the Japanese Yen as it looks ready to start a long term ride. The move is still to be confirmed but all indicators start pointing to it.Good investing and best regards,Stefan Penkov

MLM Lead Generation – Training For Network Marketing

Training for network marketing is a sticky subject.

Why? Because most people don’t know where to begin.

Most people who first start off in MLM/network marketing aren’t sure how to generate their own leads. In fact, most people are often told that the best way to build an MLM business is to simply buy a list of leads and “dial for dollars” This is absolutely the wrong marketing training for network marketing.

For all of you that were absolutely mortified at the prospect of cold calling for the rest of your MLM business career, I am here to tell you that the advice “dialing for dollars” from a list provided by a leads broker is probably some of the worst advice, and at best, is only a short term strategy for building your business until you can master MLM lead generation.

You won’t get this type of training for network marketing from me.

In fact, my reputation as a leader and multiple 6 figure income earner in the MLM industry was only established after I gave up on “buying leads” and decided to generate my own MLM leads.

The basic idea behind MLM lead generation is that you have ultimate control over your marketing and therefore the type of lead you spend your time taking to. If you have been calling leads that you bought, you’ll already know that often times, these leads are not very targeted and have often been offered a free gift to be on this list – not your ideal candidates.

So today, I wanted to start you off by giving you the top 3 tips that I consider a necessity for kicking off your own MLM lead generation campaign. These things I am about to teach you are highly effective in this industry and you should start implementing these tactics straight away.

Tip # 1 – Start with a branded website. This is a website where you showcase yourself and what you have to offer your prospect.

A big mistake people make is that they rely solely on the replicated website provided by the company they work for and this company website leads with the features of their company. Now your company is important, no doubt, but first off you need to establish a relationship with your prospect and this relationship isn’t going to be build on your company’s merits – it will be built on what you can offer them.

Once they know about you, then they’ll want to know more about your company. Remember the old saying “People buy you.” It’s true and the more of “you” in your marketing, the better.

Tip # 2 – Be constantly learning about the different ways to generate leads online. Now I love marketing offline as well, don’t get me wrong, but with the array of different ways to market online, make sure you become a student of online marketing and get your hands on anything you can find to help you along the way (we have a great free video training that you can check out.)

There are countless ways to generate your own MLM leads online some of which are Pay Per Click marketing (AdWords, Yahoo Search Marketing, etc…) but you can also take advantage of these PPC’s engines “content network” The content network is a little easier to use if you’re just starting out and you can find out more if you go to the PPC sites themselves.

You can also use strategies like article marketing, free press releases and search engine optimization, eBay marketing and Craigslist. The best part is, if you’re not sure how to do these things, you can always hire inexpensive outsources to help you out or you can plug into products and get your lead generation going.

Tip # 3 – Automate your followup. Once you’ve driven people to your website using the various ways we talked about above, make sure you to get your prospects on some type of list. To do this offer them something for free in exchange for their email address. This means that you will be able to follow up with them automatically.

Write a sequence of emails that go out at a set interval and you can be constantly dripping on this prospect list. Remember what they say about 7 to 12 contacts – “your prospect will need at least 7 to 12 exposures to make a decision.” Well now you can do this automatically. This tactic alone has revolutionized our business and it can yours too.

Make sure that the autoresponder system you use will allow you to write your own customized messages and broadcast to the list whenever you have news you’d like to share. Often MLM companies will give you some sort of autoresponder system, unfortunately you won’t be able to use it with your own branded website and you’ll only be allowed to use the company messages.

Remember, you want to brand yourself first, so if you find yourself in the above case scenario do yourself a favor and get an autoresponder that will work in conjunction with your own personal website that you can use to brand yourself – a very powerful tool in your own MLM lead generation funnel.

With all of these tips working in conjunction with one another, you will see how can quickly and efficiently build you a wildly successful MLM lead generation program. Follow these 3 tips and your quality of prospect and your closing ratio will skyrocket!

What Are the Most Productive Online Marketing Techniques?

The internet is a highly dynamic, innovative and feature-laden medium that is periodically re-writing the rules and pushing the limits to create technologically superior marketing channels that are focused, result driven and integrated. Online marketing has broadened its horizons to encompass a number of tools that connect to the target audience in a professional, interactive and customized manner.

Use the powerful Web 2.0 marketing tool to promote your venture via the social media network that has made an extremely positive indentation in real time customer interaction and engaging the target market with constant sharing of information, analysis, opinion and perspectives. YouTube, flickr, Technorati, weblogs, news and video feeds are all potent tools for getting your message across in a polished, credible, personal and informal fashion.
Personalization of the message and increased interactivity along with the power of the customer to mould the message is the sheer benefit of Web 2.0 over other marketing avenues.

Take advantage of cutting-edge email marketing. Know how to direct mails to your focused group and elicit instant response. Learn about the potential of newsletters and informational mails. There are a host of software like mass mailers and auto responders that will help you build a robust network of customers and prospects. Get an exhaustive mailing list that is updated regularly to divert the right market segment to your enterprise.

Affiliate marketing is another cogent tool to get your online business soaring. Learn about the best cross marketing programs that offer optimum results through increased exposure with celebrated names. Get lead generation and clicks to your website via banners, text links, graphic icons or other customized links. The best part of an affiliate marketing program is you only pay your affiliates when you get leads or generate sales through them on a pay per click or sale basis. You can advertise on search engines like Google and Yahoo who through their focused and sharp advertising plans will ensure that your ads are placed on the most relevant web pages that are accessed by your target audience.

SEO (Search Engine Optimization) is strategically compiling your content using the most relevant and concentrated keywords to improve your search engine rankings. Learn how to have your website feature on the topmost position while powering your site with the most focused keywords that customers search for on premier search engines. There are other multiple marketing channels that can be tailor-made to suit your business requirements.