Small Business Marketing – Postcard Marketing is the Absolute Easiest Way to Increase Your Sales

Postcard marketing is one of my favorite things to do to generate quick interest. Postcards work so well with prospects because the readership is so high. Almost everybody reads a postcard that’s delivered to them. If you can make a postcard valuable and easy-to-read, allowing the reader to take easy action, postcards are extremely effective.

The postcards I do get anywhere from a 3.5 to an 18 percent response rate, which is absolutely unheard of. The reason for our success is simply because our postcards have a single focused goal.

There’s not too much information on the postcard. However, there’s a single focused goal, and I use it to drive people to my website. I also typically offer them some type of free report they can download.

The process is simple. Develop a website, and put up a valuable free report you’ve developed, onto the site. You can then drive people to your site, using the free report as a selling point. By doing this, you’re building tremendous value because you are establishing yourself as an expert in your industry.

But this article is on postcard marketing. And using direct mail to generate leads via the postcard. You must use single focus goes on a postcard. It needs to be quick, easy, and to the point. This type of postcard marketing is the most effective, and it’s even more effective if you can personalize it.

I have found a two-sentence format to be very effective. It’s not the traditional picture postcard you see with some crazy, unrelated graphics. I’ve tested those. They are not nearly as effective as a simple, no graphic, two-sentence format postcard that’s personalized. You also want to use a smaller postcard where the first class postage is still only $0.26.

On the front side of the postcard, you want your company name, address, and the name and address of the receiver. You don’t have anything else. Some postcards have all kinds of stuff on the front such as sales messages. You don’t need to do that.

On the back of the postcard, you want the date at the top right and then, for example, you have two sentences. Your copy could be something as simple as, “Dear Judy, are you open to some different ideas on how to increase sales on a more consistent basis?

Finally, you have your signature at the bottom.

It’s very simple. In fact, it’s the exact opposite of all of the other mail and postcards that they’ve received with the big graphics and detailed copy. However, your postcards will bring them tremendous value.

Direct marketing with postcards is such a great way to drive new sales, activate former customers and get more business from your current customers. Anyone in any company can use postcard marketing to help grow their sales and business. You just need to do it.

ACN Marketing – What is Your ACN Marketing Plan?

What is your ACN marketing plan? The obvious ultimate goal is to attract future clients for your downline. If you are sticking by the guidelines that were given to you, you may find yourself struggling with the ACN one-on-one marketing to friends and family method.

In order for you to take your marketing efforts to the next level, you first need to realize that handing out fliers and talking to family and friends is not the ideal strategy for any successful ACN Independent Representative.

While it is important for you to become knowledgeable about the company, it is far more important to market to those who are looking for your products and services. This will save you a lot of frustration and wasted time. Think of it like this, would you rather market to everyone or to those who already desire a product or service that you have to offer? This is known as direct marketing and what you should be doing to be successful with your marketing approach. This really is the essential key ingredient to your success.

Finally, the act of positioning is extremely important with direct marketing because if you are not marketing to what is considered is a target market, you are going to be all over the map which will hurt your marketing efforts and lead to less leads. Positioning yourself as an expert will be a huge asset because you will come across as more confident and knowledgeable.

Your goal should be to figure out who really is your target market audience. If done correctly, you will have more leads than you know what to do with.

Here are a couple of tips to help determine who you should be marketing to:

Ask yourself: What is the name of your business?
Define your business by asking yourself which service within the organization do you want to promote?
Who does your company serve? (This will be your target market.)
Write down what it is that your targeted market really needs
Discover a successful ACN marketing plan [] and how you can improve your business now.

Types of Affiliate Marketing

Affiliate marketing is the best business to do online today. This is such kind of business in which you are selling products from different companies to different customers and earning commission for every sale that you make. For Affiliate marketing it is highly recommended for you to have a website of your own on which you can display all those products that you sell. If a customer likes some product, he clicks on it for details from where that customer is directed to merchant’s website. All the information about that product is available on merchant’s website and customer can now buy that product by paying the charges to merchant’s website.

You will receive your commission for that sale.

Basically there are two types of Affiliate marketing.
1. Simple Affiliate marketing
2. Multi level Marketing

Simple Affiliate marketing:

In this type of marketing you are on your own with the merchant and you are selling different products from your website. You will get commission on every product that you sell there is no third party involved in this product. You are earning on all those products that you are selling. The commission for selling a product is fixed and whenever you hit a sale, you get paid by the merchant. The commission varies from company to company. You can earn minimum 40% and maximum 75% of the product’s price in this way. So you have to do continuous marketing to avail more and more sales from your website. Since you are directly connected to the merchant for getting commission so there are no hassles and you will receive your earning directly from the merchant. However this is not the only way to do Affiliate marketing. There is another method which is very much effective in this field and can earn you a handsome income even if you are not selling anything from your website.

Multi level Marketing:

This is the most effective and advanced method of doing marketing. In this Multi level marketing you have a down line of sellers and when ever any one from your down line sells anything you get a percentage of that sale because that person is in your down line. In this way even if you are not selling any thing by yourself you can still earn a handsome income because people in your down line are selling products. If you want to make a good amount of money by multi level marketing then you must have a strong down line of sellers. These sellers in your down line will sell products for their own commission but in return you will be receiving commission on every product they sell. Usually these commissions are not huge enough but they are still worthy because you are not doing anything to make these commissions.