Small Business Marketing – Postcard Marketing is the Absolute Easiest Way to Increase Your Sales

Postcard marketing is one of my favorite things to do to generate quick interest. Postcards work so well with prospects because the readership is so high. Almost everybody reads a postcard that’s delivered to them. If you can make a postcard valuable and easy-to-read, allowing the reader to take easy action, postcards are extremely effective.

The postcards I do get anywhere from a 3.5 to an 18 percent response rate, which is absolutely unheard of. The reason for our success is simply because our postcards have a single focused goal.

There’s not too much information on the postcard. However, there’s a single focused goal, and I use it to drive people to my website. I also typically offer them some type of free report they can download.

The process is simple. Develop a website, and put up a valuable free report you’ve developed, onto the site. You can then drive people to your site, using the free report as a selling point. By doing this, you’re building tremendous value because you are establishing yourself as an expert in your industry.

But this article is on postcard marketing. And using direct mail to generate leads via the postcard. You must use single focus goes on a postcard. It needs to be quick, easy, and to the point. This type of postcard marketing is the most effective, and it’s even more effective if you can personalize it.

I have found a two-sentence format to be very effective. It’s not the traditional picture postcard you see with some crazy, unrelated graphics. I’ve tested those. They are not nearly as effective as a simple, no graphic, two-sentence format postcard that’s personalized. You also want to use a smaller postcard where the first class postage is still only $0.26.

On the front side of the postcard, you want your company name, address, and the name and address of the receiver. You don’t have anything else. Some postcards have all kinds of stuff on the front such as sales messages. You don’t need to do that.

On the back of the postcard, you want the date at the top right and then, for example, you have two sentences. Your copy could be something as simple as, “Dear Judy, are you open to some different ideas on how to increase sales on a more consistent basis?

Finally, you have your signature at the bottom.

It’s very simple. In fact, it’s the exact opposite of all of the other mail and postcards that they’ve received with the big graphics and detailed copy. However, your postcards will bring them tremendous value.

Direct marketing with postcards is such a great way to drive new sales, activate former customers and get more business from your current customers. Anyone in any company can use postcard marketing to help grow their sales and business. You just need to do it.