Printed Direct Marketing Material

Digital marketing has not taken away the effectiveness of the traditional printed direct marketing. Companies continue to invest in direct marketing the old fashion way sent by mail to your home. During 2010 the companies that used printed material to promote themselves has actually increased by 38.6%. Printed material has an attraction to end users that digital does not. It is easier to delete an online promotion than the one received in your mailbox.At the present time, postal mailings represent around 12.8% of the total global advertising investment. Just behind television and printed press. This number still represents a huge chunk of the advertising investment and should be considered as an important part of any Marketing Plan.From January to September 2010, the companies that more trusted the traditional direct marketing strategy to communicate with their clients were the ones in the commercial sector. Companies continue to promote their products through printed material because clients and customers use them and like them.The media with the highest advertising investment during the same period were the traditional commercial letters, followed by advertising brochures and in third place catalogues. Commercial letters have always been important and have been used for many aspects of a business. Brochures are individual pieces in different formats promotion a product or a service in a way that customers can see and have a feeling of what to expect. And finally catalogues they show a broad array of the products, specs and detailed information of all the products being promoted.If companies continue trusting in postal advertising is mainly because of its effectiveness. According to data accumulated during the first nine months of 2010, 67.6% of the mailings were read. Around 32.4% of the households found the mailings interesting and around 8% took action after receiving them. The closing ratio is huge and it is still inexpensive to print and mail direct marketing pieces.There are many options for printed marketing materials. Deciding on which ones your company should use depends on your target market, your budget and your time. Presenting a professional appearance to potential clients of customers is very important. People judge your product or service by its cover. What your produce to advertise your company tells your customers a lot about your business.Printed material is not only used for mailings, it can also be used in different forms and different ways. Some examples of different types of marketing materials and some different places to market are: Flyers, brochures, posters, direct mail, magazines, newsletters, tradeshows, welcome centers, chamber of commerce, newspaper, visitor’s bureaus, etc.

Direct Mail – Does it Still Work?

The modern technology has introduced a lot of communication equipment. To note some of them, there are the faxes, telephones, mobile phones, PDAs, and the emails. However, no matter if these are the modes which stand to be the most commonly used ones, direct mail is still not obsolete!

Actually, direct mail continues to act on its role in making marketing successful and promising. It is through direct mail that marketing reaches the potential customers since the method is economical, focused, and predictable too.

Why is direct mail still seen as effective? There are numerous ways that tell people how direct mail can prove its efficiency. In the very first place, direct mail is a very much pinpointed approach. It is because through the direct mail the arrow is shot from one location to another in a direct manner.

By sending out a direct mail the recipient personally receives it. He cannot therefore ignore the presence of the direct mail Plus, sending a direct mail is also a sort of personalized approach.

As you have gathered information on your leads, you can start choosing carefully from the list. By using the direct mail you can gain a personal connection with the recipient. This increases the chances of him patronizing your product or service. It is relevant that you get a hold of the mailing lists.

Your effort can only become futile if it just so happens that the recipient of the mail is someone who’s got no sense of appreciation and care at all. You must bear in mind that your direct mails will only be sent to those targets that you think are in great need of your services or products.

Another good thing with direct mail is that the target is concentrated and predictable. You need not play the guessing game because you know that your proposal has reached your desired target.

The internet has considerably opened new gateways to making advertising faster. But then with the small scale businesses, they still see direct mail as an efficient way of reaching their clients. There are times when the direct mail is unreturned for reasons like the recipient just junked it without even bothering to take some glimpse on it.

There are likewise cases when the addressee responds to the direct mail you’ve sent and then looks forward to another set of communication. If this is what happens to your venture, then you must be thankful for the positive outcome you’ve got there. This now signifies the need for you to do a constant follow up until such time that the customer commits himself to avail of your service.

There are people who would say that doing the direct mail is quite boring, tiring, and expensive. But for some, they find the strategy all worth it. The market has grown stiffer by the second because of the competition that exist therein.

No one can really judge the flow of the responses from the clients. It is for you to find out in the end. Therefore no one can tell you that direct mail will cost you much yet will let you earn less.

This judgment is only for the technologically dependent beings. You must understand that in any business that you venture into, what matters is the extent of the advertisement that you do. There is no reason to doubt the expertise of the direct mail in leading your business to success.

Weekly Markets Thoughts – September 09, 2007

Last week finished with a significant decrease for the stock markets which could scare again some of the investors. After a drop like the one we witnessed in August these fluctuations are normal. We have all the fundamental reasons to expect an imminent and long lasting bear market. However, we are human beings and thus very emotional and most of the time not rational at all. September is going to be a month of consolidation and such sharp ups and downs are going to be a part of the game.The good news is coming from the Gold market. The yellow metal is the only one which achieved a recent high. It also broke the $700 mark and looks very well positioned to reach soon a new 26 years record in price. The gold shares though are still quite far from the highs and their performance will be mostly related to the broader market direction. The other metals and Crude Oil are still in a consolidation mode.The stock markets finished the week lower compared to the previous week. The important message here is to keep in mind that all of them are still holding over their respective one year uptrend lines. A more cautious investor should still wait for a confirmation of the renewed rise. The speculators, on the other hand, should take advantage of these decreases to start building up their positions. Keep always in mind that the risk is proportional to the profits or the losses, depending on which side of the game you will find yourselves.The US dollar index is not looking very good. We are most probably on the verge of witnessing a historical break down. After holding over 80.00 for several months, it starts looking shakier. It is time to start a new chapter, never seen in history. The US dollar has a lot of room to go down further and additional decrease of 25% from here is easily attainable in the years to come. It could go even lower than that but my projections for now show a target of 60. This in turn means a flourishing life for the currencies and the resources.For those of you who have not been following my markets publications I would like to just enumerate them once again. The best currencies to hold in the years to come are basically the resources related ones, namely the Canadian dollar, the Australian dollar and the New Zealand Dollar. The best performer in this intermediate move is the British pound. You can also invest in Euros as well. From a more speculative point, watch the Japanese Yen as it looks ready to start a long term ride. The move is still to be confirmed but all indicators start pointing to it.Good investing and best regards,Stefan Penkov