Three Huge Tips to Avoid Struggles in Network Marketing

There are three reasons why network marketers struggle: lack of money, lack of marketing experience, lack of leads. All of these problems can be avoided well in advance with proper planning and strategy.

Network marketing is not a get-rich quick scheme. It is called “Net” “Work” marketing for a reason. It is not “Net-hope” marketing or “Net-wish” marketing. Network marketing IS, however, a lottery ticket. YOU have the opportunity to fill in the amount! The more you put into your business, the more you will get out of it, at an exponential rate.

Network marketing is a process which, over time, pays huge dividends to those who plan and persevere. Those with a “whatever it takes, no matter what” attitude will continue reaping benefits for years and decades down the road if they avoid the three following major pitfalls:

-Lack of money

This one is surprisingly simple, although it tends to be the biggest threat to the success of a new network marketer. To explore this topic further in depth, we will compare the network marketing model with the franchise model:

Imagine you want to open a McDonald’s franchise. First, you are going to need $1.2 million cash just to buy the rights to the name. Next, you will need several hundred thousand dollars (if not $1 million plus) to purchase a piece of property to locate, furnish and stock your new McDonald’s.

So, for no less than a few million dollars, you are in business! Do you have access to that kind of cash? If not, good luck borrowing it!

Contrast the franchise model with the standard network marketing model. Most MLM companies offer compensation plans that operate on an “auto-ship” basis, meaning the company’s products are shipped directly to your door once a month. The company charges your account for the amount of product you purchase and your monthly auto-ship obligation is met. You are then able to enjoy the products and be involved in the business opportunity at the same time.

This is the very same thing as a franchise fee, except you are actually receiving products for your fee, instead of just paying corporate big-wigs for the rights to use their name.

Pretend your company’s minimum auto-ship obligation, to maintain full eligibility for commissions and bonuses, is a package containing 100 units or product for $200. (This is simply an illustration and is in no way meant to reflect a particular company’s auto-ship obligation, we are just using round numbers here.)

Assume that you are on a tight budget and $200 is actually more than you can afford to purchase every month. Do not worry! Here is what you do:

You simply find enough people who want to buy your product during the month to pay for your minimum auto-ship obligation. Now, your auto-ship obligation is not costing you anything!

This is known as a “funded proposal,” which simply means that products you sell every month subsidize the cost of your auto-ship obligation. A main objective in the beginning stage of your business is to find enough customers to achieve this goal, then you are free to build your business to the moon without being personally financially burdened.

With a funded proposal, you are “in the black” quickly and heading in the right direction. Eventually, some of those customers will also choose to become distributors and you have begun to build a solid foundation for a successful business, which can explode into a massive business given the proper time and effort.

“Getting a customer, making a sale… it’s the first skill that changed my life.” -Jim Rohn

-Lack of marketing experience

This network marketing pitfall is also easily avoided with proper training. It is also where most network marketing companies fail their distributors, by not offering the proper training to each individual which allows them to build a profitable business.

The best network marketing companies have a system which allows all distributors to plug themselves in to a number of outlets which will help them grow their businesses without having to know everything (or anything, really) right out of the gate. Whether it be webinars, conference calls, sizzle calls… the list goes on and on.

The new distributor must be able to develop presentation skills over time by witnessing leaders present. This could take a considerable amount of time for some. Some may choose to never present, and that is fine, too.

The important thing to understand is that if the candidate ultimately gets involved in the business opportunity, there is a 99% chance that they will expose their candidates the EXACT same way that their sponsor exposed them to the opportunity. If that person is introduced to the opportunity improperly, they will set forth a cycle of improper introduction that will inevitably be nearly impossible to contain.

Do not let that horse out of the barn!

Even if you a rock star salesperson, resist the temptation to sell your candidate into your business opportunity. If you do, then they will feel they must also be a rock star salesperson to follow in your footsteps. In order for your business to grow optimally, you must plug into a system.

A unified network marketing system allows a new distributor to simply be an initial purveyor of information (a dog with a note is his mouth would be perfect) which leads the candidate to a time and place where they are able to see the opportunity for all that it is, from a leader in the company who has a firm grasp on all aspects of the opportunity.

Guess what? McDonald’s does the very same thing! One must graduate McDonald’s University in order to open a McDonald’s restaurant. After all, if there is one thing McDonald’s customers have come to expect is consistency. McDonald’s customers receive the exact same thing every time they order, whether it is in Atlanta or Walla Walla.

A network marketing system must be set up with ease of duplication as the key mission. Anyone can deliver a simple message to invite someone to review their network marketing opportunity. Napolean Dynamite could succeed in network marketing, if he was plugged in to a the proper system.

Few distributors, however, can resist the temptation to answer every question the candidate has about the opportunity, especially if the distributor is new.

If you take one thing from this lesson, let this be it: do not throw up your business opportunity all over your candidate. Less is more. Every question a person answers about their business opportunity lessens the chance their candidate ultimately joins them in the business by 25%. Answer two or more of your candidate’s questions and you have pretty much killed it.

Allow leaders to do the presenting. It is the difference between success and failure.

-Lack of leads

Now we have arrived at the most difficult hurdle for network marketers to overcome: the point where they have built and exhausted their candidate list, and everyone on the list has been exposed to their business. Now what? Do you join a new social club, or find new friends? Do you stroll the malls and shopping centers hoping to see someone you know who you have forgotten to put on your list?

Your answer? The Internet. The reach of the internet is global in scope. If you want to build a massive business then your business needs to reach the masses, not just the people you know in your neighborhood, community, city, state and country.

The world population estimate is 6,815,300,610 people. That is almost 7 billion people! How many of those people would jump at the chance to learn more about your opportunity?

How do you expose people to your opportunity without spending a bazillion dollars?

The guys over at [] are giving away a free DVD to explain their fully customizable, automated attraction marketing system designed to develop an endless stream of leads for your business for pennies a day, with a risk free money-back guarantee.

Their system will function beautifully to develop organic leads in any sales industry (not just network marketing): real estate, insurance… virtually any business that wishes to develop a customer base where the customer approaches the seller.

Lack of money, lack of experience, lack of leads. Avoid these three struggles and you are destined to succeed in tomorrow’s gold rush: network marketing/direct sales.

For proven strategies to create multiple, predictable income streams, with focus on guidance and cash-flow solutions, visit the author’s blog. Rod Albers is the author of “Mastering the Network Marketing Maze” and “Get Paid For What You’ve Been Doing Since You Were Three Years Old.”

The Benefits of Using Natural Beauty Products

Natural beauty products use ingredients that are extracted from plants, fruits, nuts, seeds, grains and vegetables instead of harsh chemicals like hydroquinone or sodium lauryl sulphate. These types of plant-based ingredients not only moisturize skin but also provide nutrients for the skin cells. They also don’t contain carcinogens which can lead to cancer. When it comes to beauty products there are many handmade items in Sri Lanka, which are available at different stores.

People choose to use these types of beauty products for a variety of reasons, but the most popular reason is because they do not contain harmful chemicals that can damage skin cells. Natural beauty products also provide nutrients for skin cells while moisturizing them at the same time. These benefits are typically offered by plant-based extracts such as argan oil, green tea extract and vitamin E which can be found in many different brands’ makeup line-ups these days.

Beauty products that use natural ingredients include such things as scrubs, cleansers, moisturizers, toners and other skin care products. Natural beauty products are often made with organic ingredients which means that their contents do not contain genetically modified organisms or any man-made chemicals whatsoever. They tend to be chemical free as well meaning that they don’t use dyes in the formulation process. What’s more is that natural beauty products typically come from small businesses who craft them by using hand-made sustainable processes. These brands seek out fair trade materials wherever possible so you can feel good about supporting a business choosing eco-friendly options for creating their product line-ups.

All of this information explains why it’s important for everyone to try switching over to natural beauty items instead of continuing to purchase commercialized products made using chemicals which are bad for your skin and hair.

What Is Direct Mail Marketing and Is It Right for You?

Direct mail marketing (DMM) involves sending advertising material to the homes of potential customers. DMM may include sending a number of different types of promotional and advertising material. The idea is to get customers to place an order or otherwise to contact you to learn more about the products and services you are offering.

Learning More About Direct Mail Marketing

DMM takes many different forms depending on what type of business you are running. For instance, advertising circulars with glossy pictures of items you are selling and announcements of a low price or a coupon are examples of DMM. A free trial CD offering the chance to use a new software program is an example of DMM. Even pre-approved credit card offers are a form of DMM.

Direct mail marketing is used by businesses both large and small. When a new local restaurant opens and sends a post card to the nearby homes indicating that the restaurant has moved into the neighborhood, this is an example of DMM. When a huge multi-national company sends out mailers, this too is DMM. Often, these larger direct mail companies will take advantage of low bulk- mail rates available to large-volume customers who send massive amounts of material throughout the mail each year.

Is Direct Mail Marketing Right for Your Company?

DMM works- otherwise some of the biggest companies in the United States would not spend their advertising dollars on it. However, whether DMM will work for you depends on your situation.

The vast majority of businesses can benefit from direct mail techniques since it gets their name out there into different households, introduces products to customers, and entices them to shop or try the product. For instance, a customer who gets a postcard informing them a new restaurant has opened and offering them a coupon for 10 percent off their first meal will be likely to remember that coupon and give the restaurant a try. If all goes well and he likes the food, the restaurant will have a new customer that might never have known about or tried the place without the DMM.

Of course, the success of your direct mail campaign will depend on how effective your advertising material is and, to an extent, how accurate you are in reaching potential customers who might be interested in your product. A new company offering computer software, for example, might not want to send their DMM to an over 55 neighborhood where the seniors might not be as keen on checking out new computer programs. In general, the more specialized your product and the more limited the potential customer base, the more important it becomes to have a targeted list of customers to send your marketing material to if you want it to be a success.

Those businesses with an extremely narrow focus and customers spread across a diverse geographic area might, therefore, not be the best candidates for DMM unless they already have a customer database or have access to addresses of their target demographic. All other companies, however, can typically do well using direct mail methods.