How to Use Direct Mail to Market Your Pet Sitting Business

Using direct mail is a tried-and-true ways to generate leads for any business. For owners of pet sitting businesses, it can be one of the most effective ways to get new clients, because it can physically reach the homes in targeted services areas where their ideal pet sitting customers reside.

I. Flyers

When business owners think about direct mail, “flyers” is one of the first things to come to mind and the ease of making them is one of the reasons why.

Flyers can be made in a variety of ways. If you really wanted to, you could simply write one flyer in long hand and copy it off several times. But for those pet sitting business owners, a more professional look is a few clicks away. You can create a sleek-looking flyer accessing Microsoft Word or Publisher and using one of the many available templates in these programs.

Think about where your target market frequents. Do members of your target market go to dog parks? Do they visit pet stores often for specialized supplies? Are they clients of exotic pet veterinarians? Wherever your target market goes, your flyers should go, too.

II. Postcards

Like flyers, you can also create postcards to advertise your pet sitting business using Microsoft Word or Publisher. If these programs aren’t available to you, you can design and order them on various “printing” Internet websites. Postcards are great when you want to be succinct and use images to communicate your pet sitting business’ brand, ideals, values or services. 

For postcards, you may need to do research to get potential clients’ physical addresses. When determining how you’re going to distribute, you should also consider the cost of postage. Postcards can be one of the most costly direct mail forms because of their creation and distribution costs, even though the total cost should be relatively pretty cheap. If you find that postage will break your advertising budget, you can also make postcards available at physical locations like on bulletin boards, kiosks or newsstands. 

III. Door Hangers

It shouldn’t come as a surprise that door hangers can be made using the same tools and programs mentioned above. For a more professional feel, you can also enlist the help of a print shop- especially if you want them custom made in a way that totally differs from what’s available on those programs. Print shops can also come in handy if you plan on mass producing thousands of door hangers for each door in a specific neighborhood.

While door hangers may seem to be the most work intensive of the direct mail options, they do have benefits. Their distribution method means that they can be very localized and have a more personalized feel to them. And statistically speaking, door hangers have a great chance of being read and saved in comparison to postcards or flyers. Besides, knocking on a potential client’s door is always bound to get a response!

Direct Mail – Does it Still Work?

The modern technology has introduced a lot of communication equipment. To note some of them, there are the faxes, telephones, mobile phones, PDAs, and the emails. However, no matter if these are the modes which stand to be the most commonly used ones, direct mail is still not obsolete!

Actually, direct mail continues to act on its role in making marketing successful and promising. It is through direct mail that marketing reaches the potential customers since the method is economical, focused, and predictable too.

Why is direct mail still seen as effective? There are numerous ways that tell people how direct mail can prove its efficiency. In the very first place, direct mail is a very much pinpointed approach. It is because through the direct mail the arrow is shot from one location to another in a direct manner.

By sending out a direct mail the recipient personally receives it. He cannot therefore ignore the presence of the direct mail Plus, sending a direct mail is also a sort of personalized approach.

As you have gathered information on your leads, you can start choosing carefully from the list. By using the direct mail you can gain a personal connection with the recipient. This increases the chances of him patronizing your product or service. It is relevant that you get a hold of the mailing lists.

Your effort can only become futile if it just so happens that the recipient of the mail is someone who’s got no sense of appreciation and care at all. You must bear in mind that your direct mails will only be sent to those targets that you think are in great need of your services or products.

Another good thing with direct mail is that the target is concentrated and predictable. You need not play the guessing game because you know that your proposal has reached your desired target.

The internet has considerably opened new gateways to making advertising faster. But then with the small scale businesses, they still see direct mail as an efficient way of reaching their clients. There are times when the direct mail is unreturned for reasons like the recipient just junked it without even bothering to take some glimpse on it.

There are likewise cases when the addressee responds to the direct mail you’ve sent and then looks forward to another set of communication. If this is what happens to your venture, then you must be thankful for the positive outcome you’ve got there. This now signifies the need for you to do a constant follow up until such time that the customer commits himself to avail of your service.

There are people who would say that doing the direct mail is quite boring, tiring, and expensive. But for some, they find the strategy all worth it. The market has grown stiffer by the second because of the competition that exist therein.

No one can really judge the flow of the responses from the clients. It is for you to find out in the end. Therefore no one can tell you that direct mail will cost you much yet will let you earn less.

This judgment is only for the technologically dependent beings. You must understand that in any business that you venture into, what matters is the extent of the advertisement that you do. There is no reason to doubt the expertise of the direct mail in leading your business to success.

Affiliate Marketing Secrets, Strategies, and More!

Step-by-step Guide of Affiliate Marketing Strategy

Making money from affiliate marketing is an art. Only writing a great product review or promoting a great product will not work to make any sales from your affiliate links. But you have to do many other things to make money from your affiliate links.

Most of the Blog and website owners think that writing a great product review will work. But this is not enough. You need a perfect Affiliate Marketing Strategy and MUST work on it to generate sales from your links.

Here is a Affiliate Marketing Strategy Model. You can simply print out this page or save it on your desktop.

Step 1: Take Time (10-20 hours or even more) to chose a product to promote and write down a great, unique, and informative product review. This is very important.

Step 2: Become an Affiliate of ClickBank, Amazon, or Commission Junction and generate an affiliate link for your product and put it on your review page and publish it on your website or a blog. Now, suppose if you are not the owner of any website or a blog then it’s also perfectly alright. You can post your review on Squidoo, HubPages, WetPaints, and other sites of that nature.

Remember, all we need to do is publish your web page containing your affiliate link anywhere on the web and divert the web traffic towards it.

Step 3: Link Building: This is very important. Your Affiliate link is live now. The only thing you have to do is drive web traffic towards it (the more the better). For this, you have to create and publish the content on other popular websites on the Internet and then put a link of your affiliate page.

Examples are EzineArticles, Squidoo, HubPages, WetPaint, YouTube, Xomba, eHow, WikiHow, Triond, Associated Content, Knol… etc…

Post content having your affiliate link page link on each of the above websites.

Step 4: Social Media: Try Facebook, Orkut, Twitter, Digg, Delicious, StumbleUpon & Reditt to divert more web traffic towards your affiliate links.

Step 5: Now sit back and wait for the web traffic to accelerate. This will probably take 1 week to 15 days to drive web traffic towards your affiliate page. Once the web traffic comes toward your page, you will definitely make money.

This is the Model of Affiliate Marketing Strategy. Nobody will teach you this.

Affiliate Marketing Secrets

Secrets of Successful & Profitable Affiliate Marketing

In fact, after reading this article, you will understand that there is no secret at all. But everything about affiliate marketing revolves around the one basic principle and that is:

“To make money from affiliate marketing, you have to drive more web traffic towards your affiliate links.”

The more web traffic you divert towards your affiliate links, the more sales it will generate and the more money you will make. It is this simple. And I believe you should not spend money on those products which claim that they are offering you some kind of secret.

Once you generate an affiliate link on your website or a blog, all you have to do is divert more and more web traffic towards those affiliate links by Twitter, Facebook, Digg, Delicious, StumbleUpon, Reddit, Articles Directories, SEO and many other things.

The more web traffic that you divert towards your affiliate links, the more sales it will generate. There is nothing secret about it. Even a School going Kid can do this to make 6 figure Income every year by following this basic principle.

What is important, is the proper mindset. You have to understand the principle and develop a mind frame and stick to it and prevent this mind frame by eroding from your emotions. That’s it. This is all you have to do to make money from affiliate marketing.

You don’t have to be a popular product review writer for this. Nor do you need to be the owner of an Authority Blog or a Website. Of course, if you are an owner of a successful blog or a website, it will be easy for you to make money from affiliate marketing because you can leverage your existing reader/customer base.

Thus, these are the secrets of successful affiliate marketing.

Now, Take Action and start making money.

Affiliate Marketing eBooks

Should I Buy Affiliate Marketing eBooks?

You are here on this page probably because you have searched in Google for “Affiliate Marketing eBooks”. I am sure that you have already gone through several websites and reviewed lots of books on affiliate marketing. But after watching literally hundreds of dollars of prices of those eBooks, you probably landed on this page.

Don’t Worry… After reading this Article, You won’t need to buy any Affiliate Marketing eBooks from the Internet. And Yes, I am giving this Information to you for FREE!

Let me tell you that all of those eBooks are revolving around the one basic core principle. And this Principle of making money from Affiliate marketing will never even change in the near future. And that Principle is:

“The Key of Successful Affiliate Marketing is Web traffic. The more web traffic you divert towards your Affiliate Links from all around the web, Naturally more Sales it will generate and the more money you will make.”

Everything about Affiliate marketing ultimately revolves around this simple but very basic principle. You will find literally millions of eBooks on this topic. All of those eBooks are written around this basic principle. So if you understand this basic principle, there is No Need to buy any eBooks.

I have given you the principle of profitable aff. marketing right? So Now, you have to use your mind and figure out “How to Divert more web traffic towards your Affiliate Links?” Lets discuss the example provided below:

Suppose I want to make money from Affiliate marketing so What Will I Do? Well, First of all I go to ClickBank.com and chose a product to sell. Well, I advise you to start from Digital Downloadable products first, this is because they are easy to deliver and the commission per sale is very high (20-75%) in these products.

OK so now I have chosen the product. So the next step is to create an Affiliate Link. So What will I do? Well, I will write a keyword rich Product review having affiliate link and post it on my blog or a website. Or any other social network that we have discussed earlier.

After that process, the affiliate link is on the web. It’s live now. So your 50% of the job is complete. The rest of the 50% is to divert the web traffic towards your blog/social network/website page on which you have put the affiliate link.

You can do this several ways.

One is Link Building. There are 2 advantages of link building. One is that they will divert more traffic towards your web page as well as it will increase the search engine rankings of your web page so drive organic (Search engine) traffic.

For this you have to write down and post articles on various 5,6, & 7 Page rank articles directories such as:

- EzineArticles
- Squidoo
- HubPages
- WetPaint
- YouTube
- Xomba
- Triond
- Knol
- eHow

You post articles on the above web directories. This is because Google simply loves and trusts these websites. So if each of these websites direct towards your web page having affiliate links, it will shoot up the page rank and thus more web traffic.

Now, the second way to drive more traffic towards your websites is Social Networking & the third way is Social Media. Here are the examples:

- Facebook
- Orkut
- MySpace
- Digg
- Delicious
- Stumbleupon
- Reddit

In short, you have to use your mind to find out more and more possible ways to divert the web traffic towards your affiliate links. Once you do all of this hard work. Just sit back and enjoy the steady passive income coming into your bank accounts.

Facebook Affiliate Marketing

How to Make Passive Income from Facebook Affiliate Marketing?

Affiliate marketing means selling other people’s products from your web properties (Blogs & Websites) and getting commission for each sale you make. Many people have asked me: “How they can make money from Facebook Affiliate Marketing?”

Well, As far as I know, there is not any direct method of doing affiliate marketing on Facebook. But let’s go to the basics and find out how we use Facebook to do affiliate marketing?

What is the Basic Principle behind Successful Affiliate Marketing?

Well, the basic principle of profitable affiliate marketing is – “The more web traffic you divert towards your Affiliate Links (Web pages having your affiliate links), the more Sales your affiliate links will generate.”

This is the basic principle of Affiliate marketing and every theory and techniques of profitable affiliate marketing revolves around this simple basic principle.

Now, here we want to make money from Facebook affiliate marketing. So obviously, we need to find out the ways to divert traffic from Facebook to our affiliate links. Is this Possible? Well, Yes. There are several ways by which you can divert the web traffic on Facebook to your affiliate links.

Say for Example, Fan pages, Comments, News Feeds, Facebook applications, Direct Advertising on Facebook… etc…

By these methods, you can easily divert web traffic from Facebook to your own web property having affiliate links. The more web traffic that you divert to your affiliate links, the more sales it will generate and thus the more money you will make.

However, There is only one problem with Social Networking sites traffic and that is the traffic of social networking sites is not a buyer’s traffic. They are there on the Social Network for being Social. So making money from Social Network traffic is really a difficult task.