MLM Lead Generation – Training For Network Marketing

Training for network marketing is a sticky subject.

Why? Because most people don’t know where to begin.

Most people who first start off in MLM/network marketing aren’t sure how to generate their own leads. In fact, most people are often told that the best way to build an MLM business is to simply buy a list of leads and “dial for dollars” This is absolutely the wrong marketing training for network marketing.

For all of you that were absolutely mortified at the prospect of cold calling for the rest of your MLM business career, I am here to tell you that the advice “dialing for dollars” from a list provided by a leads broker is probably some of the worst advice, and at best, is only a short term strategy for building your business until you can master MLM lead generation.

You won’t get this type of training for network marketing from me.

In fact, my reputation as a leader and multiple 6 figure income earner in the MLM industry was only established after I gave up on “buying leads” and decided to generate my own MLM leads.

The basic idea behind MLM lead generation is that you have ultimate control over your marketing and therefore the type of lead you spend your time taking to. If you have been calling leads that you bought, you’ll already know that often times, these leads are not very targeted and have often been offered a free gift to be on this list – not your ideal candidates.

So today, I wanted to start you off by giving you the top 3 tips that I consider a necessity for kicking off your own MLM lead generation campaign. These things I am about to teach you are highly effective in this industry and you should start implementing these tactics straight away.

Tip # 1 – Start with a branded website. This is a website where you showcase yourself and what you have to offer your prospect.

A big mistake people make is that they rely solely on the replicated website provided by the company they work for and this company website leads with the features of their company. Now your company is important, no doubt, but first off you need to establish a relationship with your prospect and this relationship isn’t going to be build on your company’s merits – it will be built on what you can offer them.

Once they know about you, then they’ll want to know more about your company. Remember the old saying “People buy you.” It’s true and the more of “you” in your marketing, the better.

Tip # 2 – Be constantly learning about the different ways to generate leads online. Now I love marketing offline as well, don’t get me wrong, but with the array of different ways to market online, make sure you become a student of online marketing and get your hands on anything you can find to help you along the way (we have a great free video training that you can check out.)

There are countless ways to generate your own MLM leads online some of which are Pay Per Click marketing (AdWords, Yahoo Search Marketing, etc…) but you can also take advantage of these PPC’s engines “content network” The content network is a little easier to use if you’re just starting out and you can find out more if you go to the PPC sites themselves.

You can also use strategies like article marketing, free press releases and search engine optimization, eBay marketing and Craigslist. The best part is, if you’re not sure how to do these things, you can always hire inexpensive outsources to help you out or you can plug into products and get your lead generation going.

Tip # 3 – Automate your followup. Once you’ve driven people to your website using the various ways we talked about above, make sure you to get your prospects on some type of list. To do this offer them something for free in exchange for their email address. This means that you will be able to follow up with them automatically.

Write a sequence of emails that go out at a set interval and you can be constantly dripping on this prospect list. Remember what they say about 7 to 12 contacts – “your prospect will need at least 7 to 12 exposures to make a decision.” Well now you can do this automatically. This tactic alone has revolutionized our business and it can yours too.

Make sure that the autoresponder system you use will allow you to write your own customized messages and broadcast to the list whenever you have news you’d like to share. Often MLM companies will give you some sort of autoresponder system, unfortunately you won’t be able to use it with your own branded website and you’ll only be allowed to use the company messages.

Remember, you want to brand yourself first, so if you find yourself in the above case scenario do yourself a favor and get an autoresponder that will work in conjunction with your own personal website that you can use to brand yourself – a very powerful tool in your own MLM lead generation funnel.

With all of these tips working in conjunction with one another, you will see how can quickly and efficiently build you a wildly successful MLM lead generation program. Follow these 3 tips and your quality of prospect and your closing ratio will skyrocket!

2 Ways Direct Mail Can Benefit Your Life

If you want to have success with picking mailing lists, never buy from a list broker. There are about 2 employees who have a vested interest in helping you to succeed. Other than that, the majority of the list brokers is trying to sell you anything – just to get a commission out of the deal.They don’t care about how your campaigns went. Although you would think that they would so that they can get a customer back to run more campaigns of the initial launch that was made. In this situation, the broker will earn more recurring commissions, but only if your campaign was incredibly profitable.I don’t recommend list brokers but there is something called the SRDS that you can use to find mailing lists of all sizes. If you’re a restaurant owner and you want to rent out a mailing list to find new customers, you can find a list of these people in the SRDS. Might not be a huge list, but you can find a relevant list.You could focus on getting niche specific with your search so that you can improve the chances of getting more new people into your business. But you should know that the more specific you get with your list, the higher it will cost you to get. Luckily, there are direct mail strategies that you can get sales from your customers and clients.In fact, let’s take a look at a way that you can use direct mail to your advantage.1) You can get fast salesWith a direct mail campaign, you can send out multiple postcards today, and by this time tomorrow, you will find yourself swamp with new inquires. This is just how fast this technique is – especially if you’re marketing a product or service that is targeted to the ideal customers in your city. Here’s another benefit of direct mail.2) You gain your free time back.Instead of going door to door in marketing your products and service, put this form of marketing on autopilot so that you can focus on all different types of customers. The fact that you need to automate your business is something that a lot of business owners don’t know how to do.You see most business owners run one ad, and then decide that the whole marketing process doesn’t work. This is nonsense. Any offline marketing strategy can all be used to market your business successfully. You see it doesn’t matter how you go about getting initial sales. The real marketing trick is to sell to your customers over and over again until there’s no more business to be gotten from the strategy that you’re running.If you’ve ever wondered how to make your business succeed, this article is a great place to begin to learn some business strategies. I highly advise that you test, test, and test some more before running out with your new product and ad. Isn’t this exciting?Good luck with using these tips to help you start making money in your business today.

Three Huge Tips to Avoid Struggles in Network Marketing

There are three reasons why network marketers struggle: lack of money, lack of marketing experience, lack of leads. All of these problems can be avoided well in advance with proper planning and strategy.

Network marketing is not a get-rich quick scheme. It is called “Net” “Work” marketing for a reason. It is not “Net-hope” marketing or “Net-wish” marketing. Network marketing IS, however, a lottery ticket. YOU have the opportunity to fill in the amount! The more you put into your business, the more you will get out of it, at an exponential rate.

Network marketing is a process which, over time, pays huge dividends to those who plan and persevere. Those with a “whatever it takes, no matter what” attitude will continue reaping benefits for years and decades down the road if they avoid the three following major pitfalls:

-Lack of money

This one is surprisingly simple, although it tends to be the biggest threat to the success of a new network marketer. To explore this topic further in depth, we will compare the network marketing model with the franchise model:

Imagine you want to open a McDonald’s franchise. First, you are going to need $1.2 million cash just to buy the rights to the name. Next, you will need several hundred thousand dollars (if not $1 million plus) to purchase a piece of property to locate, furnish and stock your new McDonald’s.

So, for no less than a few million dollars, you are in business! Do you have access to that kind of cash? If not, good luck borrowing it!

Contrast the franchise model with the standard network marketing model. Most MLM companies offer compensation plans that operate on an “auto-ship” basis, meaning the company’s products are shipped directly to your door once a month. The company charges your account for the amount of product you purchase and your monthly auto-ship obligation is met. You are then able to enjoy the products and be involved in the business opportunity at the same time.

This is the very same thing as a franchise fee, except you are actually receiving products for your fee, instead of just paying corporate big-wigs for the rights to use their name.

Pretend your company’s minimum auto-ship obligation, to maintain full eligibility for commissions and bonuses, is a package containing 100 units or product for $200. (This is simply an illustration and is in no way meant to reflect a particular company’s auto-ship obligation, we are just using round numbers here.)

Assume that you are on a tight budget and $200 is actually more than you can afford to purchase every month. Do not worry! Here is what you do:

You simply find enough people who want to buy your product during the month to pay for your minimum auto-ship obligation. Now, your auto-ship obligation is not costing you anything!

This is known as a “funded proposal,” which simply means that products you sell every month subsidize the cost of your auto-ship obligation. A main objective in the beginning stage of your business is to find enough customers to achieve this goal, then you are free to build your business to the moon without being personally financially burdened.

With a funded proposal, you are “in the black” quickly and heading in the right direction. Eventually, some of those customers will also choose to become distributors and you have begun to build a solid foundation for a successful business, which can explode into a massive business given the proper time and effort.

“Getting a customer, making a sale… it’s the first skill that changed my life.” -Jim Rohn

-Lack of marketing experience

This network marketing pitfall is also easily avoided with proper training. It is also where most network marketing companies fail their distributors, by not offering the proper training to each individual which allows them to build a profitable business.

The best network marketing companies have a system which allows all distributors to plug themselves in to a number of outlets which will help them grow their businesses without having to know everything (or anything, really) right out of the gate. Whether it be webinars, conference calls, sizzle calls… the list goes on and on.

The new distributor must be able to develop presentation skills over time by witnessing leaders present. This could take a considerable amount of time for some. Some may choose to never present, and that is fine, too.

The important thing to understand is that if the candidate ultimately gets involved in the business opportunity, there is a 99% chance that they will expose their candidates the EXACT same way that their sponsor exposed them to the opportunity. If that person is introduced to the opportunity improperly, they will set forth a cycle of improper introduction that will inevitably be nearly impossible to contain.

Do not let that horse out of the barn!

Even if you a rock star salesperson, resist the temptation to sell your candidate into your business opportunity. If you do, then they will feel they must also be a rock star salesperson to follow in your footsteps. In order for your business to grow optimally, you must plug into a system.

A unified network marketing system allows a new distributor to simply be an initial purveyor of information (a dog with a note is his mouth would be perfect) which leads the candidate to a time and place where they are able to see the opportunity for all that it is, from a leader in the company who has a firm grasp on all aspects of the opportunity.

Guess what? McDonald’s does the very same thing! One must graduate McDonald’s University in order to open a McDonald’s restaurant. After all, if there is one thing McDonald’s customers have come to expect is consistency. McDonald’s customers receive the exact same thing every time they order, whether it is in Atlanta or Walla Walla.

A network marketing system must be set up with ease of duplication as the key mission. Anyone can deliver a simple message to invite someone to review their network marketing opportunity. Napolean Dynamite could succeed in network marketing, if he was plugged in to a the proper system.

Few distributors, however, can resist the temptation to answer every question the candidate has about the opportunity, especially if the distributor is new.

If you take one thing from this lesson, let this be it: do not throw up your business opportunity all over your candidate. Less is more. Every question a person answers about their business opportunity lessens the chance their candidate ultimately joins them in the business by 25%. Answer two or more of your candidate’s questions and you have pretty much killed it.

Allow leaders to do the presenting. It is the difference between success and failure.

-Lack of leads

Now we have arrived at the most difficult hurdle for network marketers to overcome: the point where they have built and exhausted their candidate list, and everyone on the list has been exposed to their business. Now what? Do you join a new social club, or find new friends? Do you stroll the malls and shopping centers hoping to see someone you know who you have forgotten to put on your list?

Your answer? The Internet. The reach of the internet is global in scope. If you want to build a massive business then your business needs to reach the masses, not just the people you know in your neighborhood, community, city, state and country.

The world population estimate is 6,815,300,610 people. That is almost 7 billion people! How many of those people would jump at the chance to learn more about your opportunity?

How do you expose people to your opportunity without spending a bazillion dollars?

The guys over at [] are giving away a free DVD to explain their fully customizable, automated attraction marketing system designed to develop an endless stream of leads for your business for pennies a day, with a risk free money-back guarantee.

Their system will function beautifully to develop organic leads in any sales industry (not just network marketing): real estate, insurance… virtually any business that wishes to develop a customer base where the customer approaches the seller.

Lack of money, lack of experience, lack of leads. Avoid these three struggles and you are destined to succeed in tomorrow’s gold rush: network marketing/direct sales.

For proven strategies to create multiple, predictable income streams, with focus on guidance and cash-flow solutions, visit the author’s blog. Rod Albers is the author of “Mastering the Network Marketing Maze” and “Get Paid For What You’ve Been Doing Since You Were Three Years Old.”