Hiring an Online Marketing Consultant Makes Sense – Strategic Online Marketing Can Explode Business

Most Business Owners Have These Dilemmas

Stuck in a rut with traditional and often outdated marketing and advertising methods and are unsure on what direction they must take to transition their marketing onto the internet.
Understands that the time for internet marketing in now if they are to continue growing. Giving it a go on their own has left them lost, not producing results and watching their advertising budget disappear with little or nor return. They want professional assistance on how to approach it or how to implement strategic business marketing online.
Have learned by now that there online advertising and marketing is working well but they are ready to take it to the next level. They are committed to an online marketing strategy and looking for professional help to manage and grow their business revenue online.
The internet is the future. You will eventually change or get left behind. That’s not simply my opinion. 82%* off all customers looking to do business locally will search you and your business out on the internet.

So How Can An Online Marketing Consultant Help Your Business?

That seems to be the burning question considering that experienced online marketing consultants can charge upward to 1000 dollars a day for their services depending on how complex and spread out your business is. Small Businesses looking for local traffic more often than not will get quality service and expert advice for much less.

An experienced online marketing consultant will provide a conclusive Marketing Diagnostic of your business, allowing you to better understand what actions and processes are needed to increase revenue and profits.

Strategic marketing plans come down to looking at what your company offers in relation to when and how the market wants it presented. In order to set the foundation of a strategic business marketing plan in place, you need a marketing diagnostic.

It summarizes what your company’s marketing is trying to accomplish and the methods of doing so, but not the specific actions to get there. The online consultant has given you direction, and now it is up to you to put a tactical plan in place.

So no matter how big or how small of a company you own, we all understand that with out proper marketing and advertising our businesses will not retain the customers we need to say in business. You are spending money each and every month promoting your business. Wouldn’t it be nice to spend that money more wisely by understanding the overall scope of things?

The Point is this…

Before you grab the internet marketing bull by the horns and start spending money all over the map attempting to find something that works, hire an online consultant to point you in the right direction. This one time investment will save you valuable time and money.

Get a Marketing Diagnostic to learn where your business stands and learn how you can improve your marketing by harnessing the power of the internet.
Take your new found knowledge and build a strategic marking plan that lays out in detail how to implement these avenues of online marketing.
Judge the complexity of the job at hand and decide whether to go it alone or hire a professional consultant to manage your businesses marketing.
Most cases prove that online marketing consultation is likely a better investment than going at it alone in the jungles of the internet super highway. With out a decisive plan of attach and some sound advice, you will more than likely fall prey and run the risk of putting your company in jeopardy.

Get started with online marketing as soon as possible and gain ground on your competitors. Get a marketing diagnostic review today and you will be well on your way to capturing the potential and power of the internet for increasing business revenue.

SMS Marketing And The 20-80 Rule

SMS marketing is definitely the most personal and effective method of direct marketing. I have asked myself recently why small businesses are in particular not keen to take advantage of this awesome marketing mix. Now that I think about it, for most people the problem is not the why but the how. The potential of SMS marketing can be fully realized without costing your small business company arm and a leg. In business we talk about 20 to 80 rule where there is 20 % of the things you can do to obtain 80% percent of the results. Below are the examples of how a small company can utilize 20% of its resources to get 80% of the results through SMS marketing to its customers.

Here to the 20 % you can do

1. Sponsor a SCHOOL:- You can sponsor a school where your target market resides by paying for the SMS sent by the schools to parents and add your own advertising tags.

2. Sponsor an NGO: You can sponsor an NGO where your target market resides by paying for the SMS sent by the NGO to concerned stakeholders and add your own advertising tags.

Here to the 80% Benefits

1. SMS Marketing Enables a truly personalised communication with customers. How often do you get that these days?

2. Shorten your time to market considerably. SMS will get to your customers in time( Well unless its Christmas day or New Years Day) .Instant info at your customers fingertips.

3. Allows the transmission of time-sensitive information. You may, for example, wish to reach your customers just before lunch hour (if you have a restaurant) and you want to promote daily specials particularly on slow days of the week.

4. Ensures SMS message delivery corresponds to your business marketing efforts through scheduling of your messages.

5. Guarantees that your marketing messages are always welcome. Your marketing is tied to a good cause. The goodwill value gain for your brand is immensely enhanced. This greatly increases Return on Investment and provides the foundation for a successful campaign.

6.SMS Marketing enables you to effectively target both new and existing through a variety of specials, coupons and other offers. This improves your bottom line!

7. SMS marketing is targeted marketing on steroids. SMS messaging has been estimated to be 10 times more effective than newspaper advertising and 5 times more effective than direct mail. Print media and direct mail, ads that are not targeted are largely disregarded.

8. SMS is cool. Well not the best of points but nevertheless SMS messaging breaths new life into your existing print advertising and/or direct mail campaigns! By simply placing your KEYWORD in your existing ads (TV, RADIO, NEWSPAPER, MAGAZINES, DIRECT MAIL, BILLBOARDS) you add a level of interactivity that will be sure to attract new customers and capture market share.

For the greenies SMS marketing helps save the environment as we no longer need countless rims of papers we never read anyway. By transitioning to SMS marketing, you will be saving the world while actually helping your company!

Types of Affiliate Marketing

Affiliate marketing is the best business to do online today. This is such kind of business in which you are selling products from different companies to different customers and earning commission for every sale that you make. For Affiliate marketing it is highly recommended for you to have a website of your own on which you can display all those products that you sell. If a customer likes some product, he clicks on it for details from where that customer is directed to merchant’s website. All the information about that product is available on merchant’s website and customer can now buy that product by paying the charges to merchant’s website.

You will receive your commission for that sale.

Basically there are two types of Affiliate marketing.
1. Simple Affiliate marketing
2. Multi level Marketing

Simple Affiliate marketing:

In this type of marketing you are on your own with the merchant and you are selling different products from your website. You will get commission on every product that you sell there is no third party involved in this product. You are earning on all those products that you are selling. The commission for selling a product is fixed and whenever you hit a sale, you get paid by the merchant. The commission varies from company to company. You can earn minimum 40% and maximum 75% of the product’s price in this way. So you have to do continuous marketing to avail more and more sales from your website. Since you are directly connected to the merchant for getting commission so there are no hassles and you will receive your earning directly from the merchant. However this is not the only way to do Affiliate marketing. There is another method which is very much effective in this field and can earn you a handsome income even if you are not selling anything from your website.

Multi level Marketing:

This is the most effective and advanced method of doing marketing. In this Multi level marketing you have a down line of sellers and when ever any one from your down line sells anything you get a percentage of that sale because that person is in your down line. In this way even if you are not selling any thing by yourself you can still earn a handsome income because people in your down line are selling products. If you want to make a good amount of money by multi level marketing then you must have a strong down line of sellers. These sellers in your down line will sell products for their own commission but in return you will be receiving commission on every product they sell. Usually these commissions are not huge enough but they are still worthy because you are not doing anything to make these commissions.