10 Critical Reasons Why Your Business Needs Email Marketing

Although email marketing is a must do in every business in the last ten or more years we will try here to clear (once again) why your business needs such a kind of marketing today. Ten reasons are a good ‘reason’ to start thinking about it if you are not already using this beautiful method.

Reason 1: DIRECT

Email marketing is a direct method of communication with your customer (or potential customer). Even if you sell shoes or fish or web services or you do coaching or consulting you need communication with your customers. Today we have several methods of communication: TV, websites, RSS, Facebook, Twitter, print catalogues, chatting, phones, magazines, wall advertising and much more. With email marketing you send an email in the private email inbox of your customer. This is a very direct method. If you want to be more direct than this you have to give them a phone call or go to see them in person. Sending an email is direct enough to tell them the story about your business. If you have using opt in methods to get their email then this method is almost like chatting with your friends.

Reason 2: DIRECT BUT NOT VIOLENT

This is one unique feature. You get in the inbox of your customer (or potential customer) but you let him/her to choose when is the right time to read your email. Imagine the difference in sales results between a direct phone call in busy work hours and a polite email. If the customer is really interested in what you have to say then email marketing is the best method to approach. If you really care about your customers and you want to make a good, honest sale or just a good communication then you should consider using this.

Reason 3: EASY

This feature is unbeatable. You write a good email and this reaches 100,1.000 or 10.000 of your customers with the same content, with the same behavior, with the same offer, with the exactly same way. If you are using autoresponders you can have a series or scenarios of ready to go emails for your new subscribers. You do your best in an email campaign and it is ready to contact all your email list subscribers with the same effort. Your old subscribers and your subscribers that will come over the next months. Cannot get anything easiest and powerful than this.

Reason 4: CHEAP

By using AWeber email services you can send unlimited emails per month to 2.500 email subscribers for only $29. If you read all our reviews you will find pricing reviews for a lot of companies. According to Direct Marketing Association email marketing returns an average of around $46 for every dollar spent. This is one of the biggest ROI (Return Of Investment) KPI’s (Key performance indicator) in the advertising market. This is really extremely cheap even if you have a company starting now with no profits at all.

Reason 5: FAST

Another unbeatable feature. You send an email which reaches 100, 1.000, 10.000 or more email subscribers in the next ten minutes. No other method can have the same results. In TV or in Facebook or in twitter you can have such large audiences in the spot but you must have them synchronized. If some of your potential customers do not see TV on the time your commercial is on they will not see your message. If your followers do not have twitter on they will lose your tweet. If you have a website you do not know when they will come in. By marketing with email you send your message and you ‘knock’ your clients door when they have the time to see you. And you do that in minutes. Extremely fast. One offer can have a million of results in just a few minutes, if you have built a big email list.

Reason 6: UNIVERSAL

If your job is only local this feature does not give you any advantage. But if your product can sells universal then this is a method for you. For example you sell ebooks or shoes worldwide? An email campaign can reach people from all over the world. China, United States, UK, Greece or any other country, all in the next ten minutes or so, after you send your offer in an email campaign. You do not really care where your subscriber is. Your results are independent of the location.

Reason 7: MEASURABLE

When you are using marketing by email you can count how many emails you send how many of your emails are opened and when how many of your email subscribers took your email offer If you combine this feature with the extremely low cost of this method then you get a really big advantage from any other advertising method. As they say ‘You can’t Manage What You Don’t Measure’.

Reason 8: TARGETED

An extremely powerful feature is that you can segment your email list according their preferences. To give an example let’s suppose you sell shoes. You want to segment your customers according the color of shoes they like. If you send them an email with five offers in five different colours you can segment your list with this feature. If some subscribers prefer red shoes you can then start a campaign with only red shoes. This will give you targeted results. If you focus in targeted groups you always have better results than targeting all over.

Reason 9: GREEN

This is not really a feature for marketing by email but we have to consider all our actions if we want to exist tomorrow. Sending emails is extremely more ‘green’ than printing catalogues or advertising in magazines. Think green, specially before you decide you’re advertising method.

Reason 10: PERSONAL

Marketing by email is not as personal as giving your customer a phone call but if you put your personal style in your email or if you give your email address to contact you if he/she have any comment or any question about your offer then it really get’s very personal. If you are really friendly and polite in your email this is personal. This is something very good for your business because you can expand your relationships with your customers (or your potential customers). And if you expand your relationships you will expand your business.

So your ten reasons for doing email marketing are

1. DIRECT

2. DIRECT BUT NOT VIOLENT

3. EASY

4. CHEAP

5. FAST

6. UNIVERSAL

7. MEASURABLE

8. TARGETED

9. GREEN

10. PERSONAL

Still thinking why you should use it? We hope we’ve put you in the next level and you start thinking how you can make really good email campaign.

Email marketing can take your business, any kind of business, in a different level. You must use it, the results can be remarkable.

We really believe this and we will try to help you in any way in our review site.

Direct Mail – Does it Still Work?

The modern technology has introduced a lot of communication equipment. To note some of them, there are the faxes, telephones, mobile phones, PDAs, and the emails. However, no matter if these are the modes which stand to be the most commonly used ones, direct mail is still not obsolete!

Actually, direct mail continues to act on its role in making marketing successful and promising. It is through direct mail that marketing reaches the potential customers since the method is economical, focused, and predictable too.

Why is direct mail still seen as effective? There are numerous ways that tell people how direct mail can prove its efficiency. In the very first place, direct mail is a very much pinpointed approach. It is because through the direct mail the arrow is shot from one location to another in a direct manner.

By sending out a direct mail the recipient personally receives it. He cannot therefore ignore the presence of the direct mail Plus, sending a direct mail is also a sort of personalized approach.

As you have gathered information on your leads, you can start choosing carefully from the list. By using the direct mail you can gain a personal connection with the recipient. This increases the chances of him patronizing your product or service. It is relevant that you get a hold of the mailing lists.

Your effort can only become futile if it just so happens that the recipient of the mail is someone who’s got no sense of appreciation and care at all. You must bear in mind that your direct mails will only be sent to those targets that you think are in great need of your services or products.

Another good thing with direct mail is that the target is concentrated and predictable. You need not play the guessing game because you know that your proposal has reached your desired target.

The internet has considerably opened new gateways to making advertising faster. But then with the small scale businesses, they still see direct mail as an efficient way of reaching their clients. There are times when the direct mail is unreturned for reasons like the recipient just junked it without even bothering to take some glimpse on it.

There are likewise cases when the addressee responds to the direct mail you’ve sent and then looks forward to another set of communication. If this is what happens to your venture, then you must be thankful for the positive outcome you’ve got there. This now signifies the need for you to do a constant follow up until such time that the customer commits himself to avail of your service.

There are people who would say that doing the direct mail is quite boring, tiring, and expensive. But for some, they find the strategy all worth it. The market has grown stiffer by the second because of the competition that exist therein.

No one can really judge the flow of the responses from the clients. It is for you to find out in the end. Therefore no one can tell you that direct mail will cost you much yet will let you earn less.

This judgment is only for the technologically dependent beings. You must understand that in any business that you venture into, what matters is the extent of the advertisement that you do. There is no reason to doubt the expertise of the direct mail in leading your business to success.

What Are the Most Productive Online Marketing Techniques?

The internet is a highly dynamic, innovative and feature-laden medium that is periodically re-writing the rules and pushing the limits to create technologically superior marketing channels that are focused, result driven and integrated. Online marketing has broadened its horizons to encompass a number of tools that connect to the target audience in a professional, interactive and customized manner.

Use the powerful Web 2.0 marketing tool to promote your venture via the social media network that has made an extremely positive indentation in real time customer interaction and engaging the target market with constant sharing of information, analysis, opinion and perspectives. YouTube, flickr, Technorati, weblogs, news and video feeds are all potent tools for getting your message across in a polished, credible, personal and informal fashion.
Personalization of the message and increased interactivity along with the power of the customer to mould the message is the sheer benefit of Web 2.0 over other marketing avenues.

Take advantage of cutting-edge email marketing. Know how to direct mails to your focused group and elicit instant response. Learn about the potential of newsletters and informational mails. There are a host of software like mass mailers and auto responders that will help you build a robust network of customers and prospects. Get an exhaustive mailing list that is updated regularly to divert the right market segment to your enterprise.

Affiliate marketing is another cogent tool to get your online business soaring. Learn about the best cross marketing programs that offer optimum results through increased exposure with celebrated names. Get lead generation and clicks to your website via banners, text links, graphic icons or other customized links. The best part of an affiliate marketing program is you only pay your affiliates when you get leads or generate sales through them on a pay per click or sale basis. You can advertise on search engines like Google and Yahoo who through their focused and sharp advertising plans will ensure that your ads are placed on the most relevant web pages that are accessed by your target audience.

SEO (Search Engine Optimization) is strategically compiling your content using the most relevant and concentrated keywords to improve your search engine rankings. Learn how to have your website feature on the topmost position while powering your site with the most focused keywords that customers search for on premier search engines. There are other multiple marketing channels that can be tailor-made to suit your business requirements.