Hiring an Online Marketing Consultant Makes Sense – Strategic Online Marketing Can Explode Business

Most Business Owners Have These Dilemmas

Stuck in a rut with traditional and often outdated marketing and advertising methods and are unsure on what direction they must take to transition their marketing onto the internet.
Understands that the time for internet marketing in now if they are to continue growing. Giving it a go on their own has left them lost, not producing results and watching their advertising budget disappear with little or nor return. They want professional assistance on how to approach it or how to implement strategic business marketing online.
Have learned by now that there online advertising and marketing is working well but they are ready to take it to the next level. They are committed to an online marketing strategy and looking for professional help to manage and grow their business revenue online.
The internet is the future. You will eventually change or get left behind. That’s not simply my opinion. 82%* off all customers looking to do business locally will search you and your business out on the internet.

So How Can An Online Marketing Consultant Help Your Business?

That seems to be the burning question considering that experienced online marketing consultants can charge upward to 1000 dollars a day for their services depending on how complex and spread out your business is. Small Businesses looking for local traffic more often than not will get quality service and expert advice for much less.

An experienced online marketing consultant will provide a conclusive Marketing Diagnostic of your business, allowing you to better understand what actions and processes are needed to increase revenue and profits.

Strategic marketing plans come down to looking at what your company offers in relation to when and how the market wants it presented. In order to set the foundation of a strategic business marketing plan in place, you need a marketing diagnostic.

It summarizes what your company’s marketing is trying to accomplish and the methods of doing so, but not the specific actions to get there. The online consultant has given you direction, and now it is up to you to put a tactical plan in place.

So no matter how big or how small of a company you own, we all understand that with out proper marketing and advertising our businesses will not retain the customers we need to say in business. You are spending money each and every month promoting your business. Wouldn’t it be nice to spend that money more wisely by understanding the overall scope of things?

The Point is this…

Before you grab the internet marketing bull by the horns and start spending money all over the map attempting to find something that works, hire an online consultant to point you in the right direction. This one time investment will save you valuable time and money.

Get a Marketing Diagnostic to learn where your business stands and learn how you can improve your marketing by harnessing the power of the internet.
Take your new found knowledge and build a strategic marking plan that lays out in detail how to implement these avenues of online marketing.
Judge the complexity of the job at hand and decide whether to go it alone or hire a professional consultant to manage your businesses marketing.
Most cases prove that online marketing consultation is likely a better investment than going at it alone in the jungles of the internet super highway. With out a decisive plan of attach and some sound advice, you will more than likely fall prey and run the risk of putting your company in jeopardy.

Get started with online marketing as soon as possible and gain ground on your competitors. Get a marketing diagnostic review today and you will be well on your way to capturing the potential and power of the internet for increasing business revenue.

2 Ways Direct Mail Can Benefit Your Life

If you want to have success with picking mailing lists, never buy from a list broker. There are about 2 employees who have a vested interest in helping you to succeed. Other than that, the majority of the list brokers is trying to sell you anything – just to get a commission out of the deal.They don’t care about how your campaigns went. Although you would think that they would so that they can get a customer back to run more campaigns of the initial launch that was made. In this situation, the broker will earn more recurring commissions, but only if your campaign was incredibly profitable.I don’t recommend list brokers but there is something called the SRDS that you can use to find mailing lists of all sizes. If you’re a restaurant owner and you want to rent out a mailing list to find new customers, you can find a list of these people in the SRDS. Might not be a huge list, but you can find a relevant list.You could focus on getting niche specific with your search so that you can improve the chances of getting more new people into your business. But you should know that the more specific you get with your list, the higher it will cost you to get. Luckily, there are direct mail strategies that you can get sales from your customers and clients.In fact, let’s take a look at a way that you can use direct mail to your advantage.1) You can get fast salesWith a direct mail campaign, you can send out multiple postcards today, and by this time tomorrow, you will find yourself swamp with new inquires. This is just how fast this technique is – especially if you’re marketing a product or service that is targeted to the ideal customers in your city. Here’s another benefit of direct mail.2) You gain your free time back.Instead of going door to door in marketing your products and service, put this form of marketing on autopilot so that you can focus on all different types of customers. The fact that you need to automate your business is something that a lot of business owners don’t know how to do.You see most business owners run one ad, and then decide that the whole marketing process doesn’t work. This is nonsense. Any offline marketing strategy can all be used to market your business successfully. You see it doesn’t matter how you go about getting initial sales. The real marketing trick is to sell to your customers over and over again until there’s no more business to be gotten from the strategy that you’re running.If you’ve ever wondered how to make your business succeed, this article is a great place to begin to learn some business strategies. I highly advise that you test, test, and test some more before running out with your new product and ad. Isn’t this exciting?Good luck with using these tips to help you start making money in your business today.

Why Consider Network Marketing As Our Home-Based Business?

We are not asking that anyone get involved in network marketing and change everything immediately. We are however, suggesting that people consider the addition of the right home-based Network Marketing business starting their journey of financial success in a different direction. Having a home-based business is not a new concept. Network Marketing is not a new concept. Having a home-based Network Marketing business is not a new concept. However, never in the history of our country has the concept been so prevalent and is fast becoming the norm rather than the exception!
The reason is very simple. Our concept is providing American’s with what they want; control of their time and financial opportunities proportionate to their abilities and effort.
With the right home-based Network Marketing business, one has all of the benefits and advantages of a home-based business and unlimited financial opportunity usually associated with a large traditional business.
Employees and Debt Rather than having several employees working with other employees under one roof for the benefit of someone else’s company, with Network Marketing, we have a bunch of home-based business owners, working under their own roof, networking with other home-based business owners, all working for their own companies. This concept provides an incentive and opportunity of multiplication and duplication for each home-based business owner equal to or greater than that of the owners of traditional businesses with multiple employees and locations, with out all the hassles associated with traditional businesses! It requires no debt, no employees and no complicated administrative procedures. With Network Marketing, we work with and for other people and other people work with and for us.
What is Network Marketing? When you purchase a product or service, usually over 50% of the retail cost is associated with marketing! That would be any cost associated with getting someone to buy the product plus any cost incurred once it is produced by the factory. With Network Marketing, the products are shipped directly to the consumer from the factory. Those monies normally associated with marketing are paid to several home-based Network Marketing businesses owners which had previous network marketing or internet marketing influence in the referral of the customer!
Are the products less expensive? Most customers will not buy inferior products and there is limited benefit to paying a little less for a product on the short run. Let’s assume that you sold yourself a product, ordered it from a Network Marketing company and in return the company paid you a 50% commission or rebate. In effect you’ve saved 50% on the products you purchased. That may save you a few dollars. Although saving money is important, the concept of earning money on products that we are already buying is far more exciting.
The concept is to redistribute the marketing dollar!
Imagine having a network of thousands of customers purchasing quality products or services each month where you receive a few dollars per month for each customer! Remember, these are products or services that we are all already buying, or should be, and this is money that is normally paid to others. In essence, the simple process of referring other customers who also refer other customers to a Network Marketing company, presents an opportunity for a redistribution of the wealth to you and I, the consumer!
Traditional Marketing versus Network Marketing A traditional company would typically have a Vice President of Marketing with several regional managers reporting directly to them. Those regional managers would recruit, hire, train and manage several area managers who, in turn, would each recruit, hire, train and manage several sales representatives. The sales representatives are then responsible for selling the company’s products or services.
Plotted on a piece of paper, the shape of the traditional organization would look like a triangle or pyramid. It’s quite obvious that the higher the level the higher the pay and that there is less room at the top for advancement. It is also evident that it is mathematically impossible for each and every sales representative or employee to rise to the top regardless of how good a job they do!
The Difference First and foremost, Network Marketing is different. Each individual starts at exactly the same level – at the top of their own organization, has exactly the same opportunity as everyone else and is compensated in directly proportion to the activity or success that they have had an influence in generating. Secondly, one doesn’t need to be a sales person to reap the level of financial benefits normally associated with company owners, sales managers and marketers. Thirdly, in Network Marketing we work with, when and for whom we choose. And last but not least, different than in a traditional company, we only work for ourselves and those whose activity generates income for us! We may also choose to work with those which we are generating income for, because, in most cases, they don’t make money unless we do.
How does it work? In Network Marketing, there are customers and also independent representatives who operate as a home-based business. The customers may also be independent reps. Independent reps can earn management positions if they so desire. Different than in traditional business, each independent representative is given the opportunity and responsibility of both recruiting customers and other independent representatives. Each independent representative is owner, president, and vice-president of marketing for their own home-based network Marketing business.
Network Marketing is a word of mouth business. By spreading the word, the network marketing marketer identifies others who desire to be customers and or independent representatives (home-based business owners). The independent rep helps those newly recruited independent reps build their own home based business by helping them identify other customers and independent reps who desire to own their own home based network Marketing business. In a mature organization, it is normal for there to be 50-100+ customers for each customer/independent representative that you personally refer! Through this duplication and multiplication process each home based business owner can recruit and sponsor a few customers and/or independent representatives and, as a result, generate a sizable organization of consumers and marketers.
Referring Does this sound like a foreign and awkward activity to you? How many people have you referred to your favorite restaurant or to your favorite movie. How many more have gone because the people you told enjoyed the restaurant or movie and told someone else who went? How much did you get paid? We are all already referring customers everyday! It is just that most of us don’t get paid for it.
The question is not whether we refer customers, the question is whether we are getting paid for the activity!
In network Marketing, customer/independent reps receive an income for “marketing” the products for the company simply by referring other customers! Normally, we receive compensation through 5 – 10 generations of this duplication activity. In addition, there are usually additional performance and leaderships bonus compensation structures! Assuming an association with the right company: Network Marketing is the one of the very few processes I know of where you will earn in network marketing relation to your ability and effort with virtually unlimited potential! Although most people are looking only for a few hundred or few thousand of supplemental monthly income, I personally know, know of, or have met a substantial number of people who earn several tens of thousands of dollars per month from their home-based network Marketing business!
Choosing a Safe Business Opportunity Once it has been determined that a home-based business is appropriate, and further determined that a home-based Network Marketing business is even more appropriate, the real difficulty is in determining which network Marketing opportunities to become involved in. Without experience in the industry, unless you’re extremely lucky, it is next to impossible to pick a winner on the first try! Unfortunately, it seems that experience in the industry is not always sufficient for the proper evaluation of a network Marketing opportunity. As is the case with traditional business, there are good opportunities and bad opportunities. As is the case with traditional business, unfortunately many people let their emotions cloud their rational judgement when it comes to evaluating a network Marketing company and/or business opportunity!
Evaluation Process There are certain criteria which must be used rationally when one does an evaluation. Technically, these could be divided into two categories: absolutely necessary characteristics and desirable characteristics. For me, the desirable characteristics are also necessary, therefore, I will not distinguish between the two and will address them in no particular order.
Competent Company Management Team Normally it is very difficult for us to know any more about the network Marketing company’s management team than what they tell us themselves. The evaluation of the management team only becomes an issue with a new company! If a company has been in business three to five years with a well documented and stable growth record, we really don’t need to waste our time. New network Marketing companies are starting up at a higher rate than ever before. It seems that every person who has ever been successful at network Marketing wants their own company. Surprise, running a network Marketing company is traditional business and new network Marketing companies fail at near the same rate as traditional businesses!
Age of the Company
The most common mistake made by the masses is getting emotionally tied up in the “ground floor opportunity” pitch which caters to our “greed” and the “fear of loss”! If a person is determined to get involved with a new network Marketing company, they should do so because they understand totally the market for the product(s) and the experience of the management team. Being on the ground floor is usually not best because a majority of new companies will fail. Even if the new company does succeed, there will be many adjustments and changes during the initial growth and there usually is a lack of proven marketing procedures, materials, and training support. The attrition rate is usually much higher during those first years because most individuals are not emotionally flexible enough to accept the changes and turmoil. A network Marketing company experiences four basic phases of growth and market penetration. The risk of the company failing during phase one (usually first 3-5 years) is 10-20 time greater than in phase two. Contrary to popular belief, it usually is far better to be involved with a network Marketing company after they’re entered phase two. The risk of their failure is negligible. Their success indicates that their products are acceptable and that their marketing procedures and materials work! Then, either fortunately or unfortunately, our success depends only on ourselves!
Remember, the Vehicle must never be the limiting element in our success!
No Major investment With the right network Marketing opportunity, one should be able to start their own home-based business for hundreds of dollars, rather than the normal thousands, tens of thousands, or hundreds of thousands of dollars usually associated with other traditional businesses which have any serious financial potential!
No Inventory, No Receivables, and No Collections I will not spend time on these. If you have ever experienced them as an owner, they need no explanation.
No Employees Employees require a tremendous obligation from the business owner; mentally, emotionally and financially. With network Marketing, other independent distributors in our organization, while working their own home-based business, supply the same benefit to us as employees would to a traditional business. We have no payroll, no benefit overhead, no space requirement, and no management duties other than a moral obligation to help others in their business just as others will help us.
Residual Income – Persistency Unless you have been a successful network marketer, insurance agent or marketer, author or actor, it is really difficult to understand the tremendous benefit of residual income.
Starting on a part- time basis, a sincere person or couple with desire and persistence can, within a three-to- five year period, build a meaningful residual income to last a lifetime and then some.
Building a residual income is a little like flying a big jet. It takes a significant amount of fuel to get it off the ground, but once it has reached altitude, it can throttle back and fly on a fraction of the fuel needed for takeoffs. The big difference is that a residual income can “fly” seemingly forever with a little refueling along the way. The income stream can be passed from generation to generation.
All the other benefits of network Marketing, such as control, opportunity, and flexibility are important, but Residual Income is the essence of network Marketing!
Experience has taught me that many more people propose to have Desire and Persistence than actually demonstrate it. The purpose for this communique is to identify Individuals who sincerely want more Success in their life but don’t seem to have the right Vehicle for their journey. If you are one of the few, then I invite you to investigate a home-based network Marketing business opportunity which would allow me to work with you and for you, in order that we both achieve our Success goals. If any of this makes any sense to you and you would like more information, use if for your success. If you would like a bio on my experience and qualifications, just ask. Thank you for your time, your most valuable asset!