How to Use Direct Mail to Market Your Pet Sitting Business

Using direct mail is a tried-and-true ways to generate leads for any business. For owners of pet sitting businesses, it can be one of the most effective ways to get new clients, because it can physically reach the homes in targeted services areas where their ideal pet sitting customers reside.

I. Flyers

When business owners think about direct mail, “flyers” is one of the first things to come to mind and the ease of making them is one of the reasons why.

Flyers can be made in a variety of ways. If you really wanted to, you could simply write one flyer in long hand and copy it off several times. But for those pet sitting business owners, a more professional look is a few clicks away. You can create a sleek-looking flyer accessing Microsoft Word or Publisher and using one of the many available templates in these programs.

Think about where your target market frequents. Do members of your target market go to dog parks? Do they visit pet stores often for specialized supplies? Are they clients of exotic pet veterinarians? Wherever your target market goes, your flyers should go, too.

II. Postcards

Like flyers, you can also create postcards to advertise your pet sitting business using Microsoft Word or Publisher. If these programs aren’t available to you, you can design and order them on various “printing” Internet websites. Postcards are great when you want to be succinct and use images to communicate your pet sitting business’ brand, ideals, values or services. 

For postcards, you may need to do research to get potential clients’ physical addresses. When determining how you’re going to distribute, you should also consider the cost of postage. Postcards can be one of the most costly direct mail forms because of their creation and distribution costs, even though the total cost should be relatively pretty cheap. If you find that postage will break your advertising budget, you can also make postcards available at physical locations like on bulletin boards, kiosks or newsstands. 

III. Door Hangers

It shouldn’t come as a surprise that door hangers can be made using the same tools and programs mentioned above. For a more professional feel, you can also enlist the help of a print shop- especially if you want them custom made in a way that totally differs from what’s available on those programs. Print shops can also come in handy if you plan on mass producing thousands of door hangers for each door in a specific neighborhood.

While door hangers may seem to be the most work intensive of the direct mail options, they do have benefits. Their distribution method means that they can be very localized and have a more personalized feel to them. And statistically speaking, door hangers have a great chance of being read and saved in comparison to postcards or flyers. Besides, knocking on a potential client’s door is always bound to get a response!

Direct Mail – Does it Still Work?

The modern technology has introduced a lot of communication equipment. To note some of them, there are the faxes, telephones, mobile phones, PDAs, and the emails. However, no matter if these are the modes which stand to be the most commonly used ones, direct mail is still not obsolete!

Actually, direct mail continues to act on its role in making marketing successful and promising. It is through direct mail that marketing reaches the potential customers since the method is economical, focused, and predictable too.

Why is direct mail still seen as effective? There are numerous ways that tell people how direct mail can prove its efficiency. In the very first place, direct mail is a very much pinpointed approach. It is because through the direct mail the arrow is shot from one location to another in a direct manner.

By sending out a direct mail the recipient personally receives it. He cannot therefore ignore the presence of the direct mail Plus, sending a direct mail is also a sort of personalized approach.

As you have gathered information on your leads, you can start choosing carefully from the list. By using the direct mail you can gain a personal connection with the recipient. This increases the chances of him patronizing your product or service. It is relevant that you get a hold of the mailing lists.

Your effort can only become futile if it just so happens that the recipient of the mail is someone who’s got no sense of appreciation and care at all. You must bear in mind that your direct mails will only be sent to those targets that you think are in great need of your services or products.

Another good thing with direct mail is that the target is concentrated and predictable. You need not play the guessing game because you know that your proposal has reached your desired target.

The internet has considerably opened new gateways to making advertising faster. But then with the small scale businesses, they still see direct mail as an efficient way of reaching their clients. There are times when the direct mail is unreturned for reasons like the recipient just junked it without even bothering to take some glimpse on it.

There are likewise cases when the addressee responds to the direct mail you’ve sent and then looks forward to another set of communication. If this is what happens to your venture, then you must be thankful for the positive outcome you’ve got there. This now signifies the need for you to do a constant follow up until such time that the customer commits himself to avail of your service.

There are people who would say that doing the direct mail is quite boring, tiring, and expensive. But for some, they find the strategy all worth it. The market has grown stiffer by the second because of the competition that exist therein.

No one can really judge the flow of the responses from the clients. It is for you to find out in the end. Therefore no one can tell you that direct mail will cost you much yet will let you earn less.

This judgment is only for the technologically dependent beings. You must understand that in any business that you venture into, what matters is the extent of the advertisement that you do. There is no reason to doubt the expertise of the direct mail in leading your business to success.

Article Marketing – Five Key Reasons to Just Do It

Article marketing is the practice of writing and submitting articles for publication by one or more of the thousands of online article directories that serve as both as publishing platforms and, perhaps more importantly, sources of traffic to your websites. Article marketing has been around for quite a while now (in “Internet years” anyway) and many article writers have been reaping some great rewards from their efforts. And yet, many budding online entrepreneurs and many more well-established offline businesses have never done any article marketing.

There seem to be two reasons for this:

They do not know that it exists in the first place
If they not about it, they do not really grasp its benefits
While not knowing that “this thing” called article marketing exists is an issue whose solution is beyond the scope of this article (and one that really falls in the lap of article directories), not grasping its benefits is a relatively easy issue to address.

The way I see it, there are five key benefits to article marketing:

1. It can help you to establish yourself as an authority in your niche

Article marketing gives you the opportunity to showcase your knowledge and expertise and, in the process, build your credibility in the eyes of your target markets.

2. It can help to boost the rankings of the pages to which the backlinks point

Article directories allow you to add quality links to other sites you’re promoting and since links boost a website’s authority – and authority is a key search engine ranking factor – the links you get from article directories can help you climb the search engine ranking “ladder.”

3. It can send traffic directly to your site

Those same links that article directories allow you to place in you resource box or body copy are also sources of direct, highly targeted traffic as interested readers click on the link to learn more about the subject of the article and are taken to the online destination of your choice (additionally, article directories allow for ezine and newsletter publishers to republish your content for their benefit of their readers, which, in turn, provides an additional channel for direct traffic to a site you’re trying to promote).

4. It may be your best/only shot at top search engine rankings

High authority article directories confer some of their authority onto the page an article is published to, which means that they often have a higher probability of achieving a high ranking in the search results than the same content published (originally) to a low authority website.

5. It can help you to extend the “mileage” of your content

While the rules vary, article directories generally allow you to republish content that you originally (and only) published to your blog or website, which actually makes it possible for both your article and your blog post or website page to achieve top rankings in the search results (even though search engines are reputed to discount duplicate content, it seems that they let you get away with some duplicate content – to the point that an article republished to an article directory can actually rank higher than the exact same article published originally as a post on your blog or page on your website).

If you haven’t been bitten by the article marketing bug by this point in this article, then you need to know one more thing: article directories do not charge you for publishing your articles. That’s right: article marketing is free.

So now that you know – for sure – about “this thing” called article marketing and you know about some of its more compelling benefits, it’s time for you to make a commitment and add article marketing to your online marketing toolkit.