Small Business Internet Marketing to Get Visibility and Traffic to Your Site

Small Business Internet Marketing Evolves – Owning a website these days is a bit different from the early years of the internet in which a simple pay-per-click ad would suffice in terms of marketing. These days, the marketing and traffic generation of your website is quite important if you are expecting success in your site. Small business internet marketing also comprises of several expanded options for marketing and generating traffic to the site, allowing you to have a full internet marketing campaign for your sit. This will ensure a high volume of traffic. When you are promoting your business through your website, you need to stand out and do the things others simply don’t know how to do them right.

Small business internet marketing now consists of several elements and avenues to which you can pursue such as:

Search engine optimization (SEO)
Pay-per-click advertisement
Social network marketing
Articles, blogs, forums
There really is no limit to the heights you can get to with your small business internet marketing these days, since there are now several ways you can communicate directly with your target consumers. As your website is presented, you want to begin directing the traffic right in, which involves using the most appropriate means of targeting your consumers and bringing them in with trust and integrity.

Search engine optimization will likely be your first step to small business internet marketing measures, beginning with preparing your site for maximum visibility. Your site needs to be indexed by the main search engines, which means optimizing the site and registering with the most popular search engines.

The 3 most important search engines are:

Google
Bing (MSN)
Yahoo
This should be the first step with your small business internet marketing efforts to really prepare your site to be found easily when your key terms or related phrases are searched by your target audience. So at this point you are not only targeting these consumers, but these search engines as well. To get a high ranking in one or more of the major search engines is one key element to get free traffic which leads to more customers/sales.

Using pay-per-click, or PPC, ads for generating traffic is another step to be taken in small business internet marketing. You can use host sites to market your ads, paying them a few cents per click of the ad. There are other paid marketing measures such as paid placement and inclusion that can be taken in order to guarantee placement in search engine results pages or in host sites. Each time these host sites have a visitor, they are able to see your ad and click it to be directed to your site.

One of the most successful means of small business internet marketing is social network marketing which can be done on many sites such as LinkedIn and Facebook, as well as Twitter and MySpace. These sites allow you to actually communicate with your target consumers, obtaining feedback and building your lists for your marketing. This is also achieved through blogging, forums, and articles in which you can provide your target consumers with the advice, solutions, and answers they are looking for in order to build a trusting relationship. You will find that all these methods can highly improve the efficiency and effectiveness of your small business internet marketing.

Darren Brunson invites you to discover new ways of making the most out of your business by utilizing the power of the internet.

MLM Lead Generation – Training For Network Marketing

Training for network marketing is a sticky subject.

Why? Because most people don’t know where to begin.

Most people who first start off in MLM/network marketing aren’t sure how to generate their own leads. In fact, most people are often told that the best way to build an MLM business is to simply buy a list of leads and “dial for dollars” This is absolutely the wrong marketing training for network marketing.

For all of you that were absolutely mortified at the prospect of cold calling for the rest of your MLM business career, I am here to tell you that the advice “dialing for dollars” from a list provided by a leads broker is probably some of the worst advice, and at best, is only a short term strategy for building your business until you can master MLM lead generation.

You won’t get this type of training for network marketing from me.

In fact, my reputation as a leader and multiple 6 figure income earner in the MLM industry was only established after I gave up on “buying leads” and decided to generate my own MLM leads.

The basic idea behind MLM lead generation is that you have ultimate control over your marketing and therefore the type of lead you spend your time taking to. If you have been calling leads that you bought, you’ll already know that often times, these leads are not very targeted and have often been offered a free gift to be on this list – not your ideal candidates.

So today, I wanted to start you off by giving you the top 3 tips that I consider a necessity for kicking off your own MLM lead generation campaign. These things I am about to teach you are highly effective in this industry and you should start implementing these tactics straight away.

Tip # 1 – Start with a branded website. This is a website where you showcase yourself and what you have to offer your prospect.

A big mistake people make is that they rely solely on the replicated website provided by the company they work for and this company website leads with the features of their company. Now your company is important, no doubt, but first off you need to establish a relationship with your prospect and this relationship isn’t going to be build on your company’s merits – it will be built on what you can offer them.

Once they know about you, then they’ll want to know more about your company. Remember the old saying “People buy you.” It’s true and the more of “you” in your marketing, the better.

Tip # 2 – Be constantly learning about the different ways to generate leads online. Now I love marketing offline as well, don’t get me wrong, but with the array of different ways to market online, make sure you become a student of online marketing and get your hands on anything you can find to help you along the way (we have a great free video training that you can check out.)

There are countless ways to generate your own MLM leads online some of which are Pay Per Click marketing (AdWords, Yahoo Search Marketing, etc…) but you can also take advantage of these PPC’s engines “content network” The content network is a little easier to use if you’re just starting out and you can find out more if you go to the PPC sites themselves.

You can also use strategies like article marketing, free press releases and search engine optimization, eBay marketing and Craigslist. The best part is, if you’re not sure how to do these things, you can always hire inexpensive outsources to help you out or you can plug into products and get your lead generation going.

Tip # 3 – Automate your followup. Once you’ve driven people to your website using the various ways we talked about above, make sure you to get your prospects on some type of list. To do this offer them something for free in exchange for their email address. This means that you will be able to follow up with them automatically.

Write a sequence of emails that go out at a set interval and you can be constantly dripping on this prospect list. Remember what they say about 7 to 12 contacts – “your prospect will need at least 7 to 12 exposures to make a decision.” Well now you can do this automatically. This tactic alone has revolutionized our business and it can yours too.

Make sure that the autoresponder system you use will allow you to write your own customized messages and broadcast to the list whenever you have news you’d like to share. Often MLM companies will give you some sort of autoresponder system, unfortunately you won’t be able to use it with your own branded website and you’ll only be allowed to use the company messages.

Remember, you want to brand yourself first, so if you find yourself in the above case scenario do yourself a favor and get an autoresponder that will work in conjunction with your own personal website that you can use to brand yourself – a very powerful tool in your own MLM lead generation funnel.

With all of these tips working in conjunction with one another, you will see how can quickly and efficiently build you a wildly successful MLM lead generation program. Follow these 3 tips and your quality of prospect and your closing ratio will skyrocket!

10 Critical Reasons Why Your Business Needs Email Marketing

Although email marketing is a must do in every business in the last ten or more years we will try here to clear (once again) why your business needs such a kind of marketing today. Ten reasons are a good ‘reason’ to start thinking about it if you are not already using this beautiful method.

Reason 1: DIRECT

Email marketing is a direct method of communication with your customer (or potential customer). Even if you sell shoes or fish or web services or you do coaching or consulting you need communication with your customers. Today we have several methods of communication: TV, websites, RSS, Facebook, Twitter, print catalogues, chatting, phones, magazines, wall advertising and much more. With email marketing you send an email in the private email inbox of your customer. This is a very direct method. If you want to be more direct than this you have to give them a phone call or go to see them in person. Sending an email is direct enough to tell them the story about your business. If you have using opt in methods to get their email then this method is almost like chatting with your friends.

Reason 2: DIRECT BUT NOT VIOLENT

This is one unique feature. You get in the inbox of your customer (or potential customer) but you let him/her to choose when is the right time to read your email. Imagine the difference in sales results between a direct phone call in busy work hours and a polite email. If the customer is really interested in what you have to say then email marketing is the best method to approach. If you really care about your customers and you want to make a good, honest sale or just a good communication then you should consider using this.

Reason 3: EASY

This feature is unbeatable. You write a good email and this reaches 100,1.000 or 10.000 of your customers with the same content, with the same behavior, with the same offer, with the exactly same way. If you are using autoresponders you can have a series or scenarios of ready to go emails for your new subscribers. You do your best in an email campaign and it is ready to contact all your email list subscribers with the same effort. Your old subscribers and your subscribers that will come over the next months. Cannot get anything easiest and powerful than this.

Reason 4: CHEAP

By using AWeber email services you can send unlimited emails per month to 2.500 email subscribers for only $29. If you read all our reviews you will find pricing reviews for a lot of companies. According to Direct Marketing Association email marketing returns an average of around $46 for every dollar spent. This is one of the biggest ROI (Return Of Investment) KPI’s (Key performance indicator) in the advertising market. This is really extremely cheap even if you have a company starting now with no profits at all.

Reason 5: FAST

Another unbeatable feature. You send an email which reaches 100, 1.000, 10.000 or more email subscribers in the next ten minutes. No other method can have the same results. In TV or in Facebook or in twitter you can have such large audiences in the spot but you must have them synchronized. If some of your potential customers do not see TV on the time your commercial is on they will not see your message. If your followers do not have twitter on they will lose your tweet. If you have a website you do not know when they will come in. By marketing with email you send your message and you ‘knock’ your clients door when they have the time to see you. And you do that in minutes. Extremely fast. One offer can have a million of results in just a few minutes, if you have built a big email list.

Reason 6: UNIVERSAL

If your job is only local this feature does not give you any advantage. But if your product can sells universal then this is a method for you. For example you sell ebooks or shoes worldwide? An email campaign can reach people from all over the world. China, United States, UK, Greece or any other country, all in the next ten minutes or so, after you send your offer in an email campaign. You do not really care where your subscriber is. Your results are independent of the location.

Reason 7: MEASURABLE

When you are using marketing by email you can count how many emails you send how many of your emails are opened and when how many of your email subscribers took your email offer If you combine this feature with the extremely low cost of this method then you get a really big advantage from any other advertising method. As they say ‘You can’t Manage What You Don’t Measure’.

Reason 8: TARGETED

An extremely powerful feature is that you can segment your email list according their preferences. To give an example let’s suppose you sell shoes. You want to segment your customers according the color of shoes they like. If you send them an email with five offers in five different colours you can segment your list with this feature. If some subscribers prefer red shoes you can then start a campaign with only red shoes. This will give you targeted results. If you focus in targeted groups you always have better results than targeting all over.

Reason 9: GREEN

This is not really a feature for marketing by email but we have to consider all our actions if we want to exist tomorrow. Sending emails is extremely more ‘green’ than printing catalogues or advertising in magazines. Think green, specially before you decide you’re advertising method.

Reason 10: PERSONAL

Marketing by email is not as personal as giving your customer a phone call but if you put your personal style in your email or if you give your email address to contact you if he/she have any comment or any question about your offer then it really get’s very personal. If you are really friendly and polite in your email this is personal. This is something very good for your business because you can expand your relationships with your customers (or your potential customers). And if you expand your relationships you will expand your business.

So your ten reasons for doing email marketing are

1. DIRECT

2. DIRECT BUT NOT VIOLENT

3. EASY

4. CHEAP

5. FAST

6. UNIVERSAL

7. MEASURABLE

8. TARGETED

9. GREEN

10. PERSONAL

Still thinking why you should use it? We hope we’ve put you in the next level and you start thinking how you can make really good email campaign.

Email marketing can take your business, any kind of business, in a different level. You must use it, the results can be remarkable.

We really believe this and we will try to help you in any way in our review site.