ACN Review – Considering Becoming an ACN Independent Marketing Representative?

Want the truth about ACN? If you are looking for an ACN review, you can be rest assured that the company has a long and successful track record. They have been around since 1993 and now operate in over 20 countries and three continents. ACN stands for “All Communication Network” and offers its customers international telecommunications.

The company offers a product line consisting of digital phone service in the form of local and long distance service plans. They also offer cell phone plans, internet and television services within the United States.

If you have recently become an ACN independent marketing representative, the future of your success depends solely on your marketing efforts. Counting on your family and friends to make your success should not be your efforts lie. If you want to launch your marketing efforts to the next level, you first need to understand that handing out fliers and talking to family and friends is not the route you should take if you really hope to be successful with ACN.

It is important for you to become knowledgeable about the company but it is far more important to market to those who are looking for your products and services. This will save you a lot of wasted time and frustration. Ask yourself this question: would you rather market to everyone or rather market to those who already desire a product or service that you have to offer? Known as direct marketing, this is what your focus should be if you want to be successful with your marketing strategy.

In conclusion, there is something very important called positioning and this is extremely important with direct marketing. If you are not marketing to your target market, you will certainly struggle and this will hurt your financial success because it will equate to less leads. Positioning yourself as an expert will be a huge asset because you will come across as more confident and knowledgeable.

10 Critical Reasons Why Your Business Needs Email Marketing

Although email marketing is a must do in every business in the last ten or more years we will try here to clear (once again) why your business needs such a kind of marketing today. Ten reasons are a good ‘reason’ to start thinking about it if you are not already using this beautiful method.

Reason 1: DIRECT

Email marketing is a direct method of communication with your customer (or potential customer). Even if you sell shoes or fish or web services or you do coaching or consulting you need communication with your customers. Today we have several methods of communication: TV, websites, RSS, Facebook, Twitter, print catalogues, chatting, phones, magazines, wall advertising and much more. With email marketing you send an email in the private email inbox of your customer. This is a very direct method. If you want to be more direct than this you have to give them a phone call or go to see them in person. Sending an email is direct enough to tell them the story about your business. If you have using opt in methods to get their email then this method is almost like chatting with your friends.

Reason 2: DIRECT BUT NOT VIOLENT

This is one unique feature. You get in the inbox of your customer (or potential customer) but you let him/her to choose when is the right time to read your email. Imagine the difference in sales results between a direct phone call in busy work hours and a polite email. If the customer is really interested in what you have to say then email marketing is the best method to approach. If you really care about your customers and you want to make a good, honest sale or just a good communication then you should consider using this.

Reason 3: EASY

This feature is unbeatable. You write a good email and this reaches 100,1.000 or 10.000 of your customers with the same content, with the same behavior, with the same offer, with the exactly same way. If you are using autoresponders you can have a series or scenarios of ready to go emails for your new subscribers. You do your best in an email campaign and it is ready to contact all your email list subscribers with the same effort. Your old subscribers and your subscribers that will come over the next months. Cannot get anything easiest and powerful than this.

Reason 4: CHEAP

By using AWeber email services you can send unlimited emails per month to 2.500 email subscribers for only $29. If you read all our reviews you will find pricing reviews for a lot of companies. According to Direct Marketing Association email marketing returns an average of around $46 for every dollar spent. This is one of the biggest ROI (Return Of Investment) KPI’s (Key performance indicator) in the advertising market. This is really extremely cheap even if you have a company starting now with no profits at all.

Reason 5: FAST

Another unbeatable feature. You send an email which reaches 100, 1.000, 10.000 or more email subscribers in the next ten minutes. No other method can have the same results. In TV or in Facebook or in twitter you can have such large audiences in the spot but you must have them synchronized. If some of your potential customers do not see TV on the time your commercial is on they will not see your message. If your followers do not have twitter on they will lose your tweet. If you have a website you do not know when they will come in. By marketing with email you send your message and you ‘knock’ your clients door when they have the time to see you. And you do that in minutes. Extremely fast. One offer can have a million of results in just a few minutes, if you have built a big email list.

Reason 6: UNIVERSAL

If your job is only local this feature does not give you any advantage. But if your product can sells universal then this is a method for you. For example you sell ebooks or shoes worldwide? An email campaign can reach people from all over the world. China, United States, UK, Greece or any other country, all in the next ten minutes or so, after you send your offer in an email campaign. You do not really care where your subscriber is. Your results are independent of the location.

Reason 7: MEASURABLE

When you are using marketing by email you can count how many emails you send how many of your emails are opened and when how many of your email subscribers took your email offer If you combine this feature with the extremely low cost of this method then you get a really big advantage from any other advertising method. As they say ‘You can’t Manage What You Don’t Measure’.

Reason 8: TARGETED

An extremely powerful feature is that you can segment your email list according their preferences. To give an example let’s suppose you sell shoes. You want to segment your customers according the color of shoes they like. If you send them an email with five offers in five different colours you can segment your list with this feature. If some subscribers prefer red shoes you can then start a campaign with only red shoes. This will give you targeted results. If you focus in targeted groups you always have better results than targeting all over.

Reason 9: GREEN

This is not really a feature for marketing by email but we have to consider all our actions if we want to exist tomorrow. Sending emails is extremely more ‘green’ than printing catalogues or advertising in magazines. Think green, specially before you decide you’re advertising method.

Reason 10: PERSONAL

Marketing by email is not as personal as giving your customer a phone call but if you put your personal style in your email or if you give your email address to contact you if he/she have any comment or any question about your offer then it really get’s very personal. If you are really friendly and polite in your email this is personal. This is something very good for your business because you can expand your relationships with your customers (or your potential customers). And if you expand your relationships you will expand your business.

So your ten reasons for doing email marketing are

1. DIRECT

2. DIRECT BUT NOT VIOLENT

3. EASY

4. CHEAP

5. FAST

6. UNIVERSAL

7. MEASURABLE

8. TARGETED

9. GREEN

10. PERSONAL

Still thinking why you should use it? We hope we’ve put you in the next level and you start thinking how you can make really good email campaign.

Email marketing can take your business, any kind of business, in a different level. You must use it, the results can be remarkable.

We really believe this and we will try to help you in any way in our review site.

Printed Direct Marketing Material

Digital marketing has not taken away the effectiveness of the traditional printed direct marketing. Companies continue to invest in direct marketing the old fashion way sent by mail to your home. During 2010 the companies that used printed material to promote themselves has actually increased by 38.6%. Printed material has an attraction to end users that digital does not. It is easier to delete an online promotion than the one received in your mailbox.At the present time, postal mailings represent around 12.8% of the total global advertising investment. Just behind television and printed press. This number still represents a huge chunk of the advertising investment and should be considered as an important part of any Marketing Plan.From January to September 2010, the companies that more trusted the traditional direct marketing strategy to communicate with their clients were the ones in the commercial sector. Companies continue to promote their products through printed material because clients and customers use them and like them.The media with the highest advertising investment during the same period were the traditional commercial letters, followed by advertising brochures and in third place catalogues. Commercial letters have always been important and have been used for many aspects of a business. Brochures are individual pieces in different formats promotion a product or a service in a way that customers can see and have a feeling of what to expect. And finally catalogues they show a broad array of the products, specs and detailed information of all the products being promoted.If companies continue trusting in postal advertising is mainly because of its effectiveness. According to data accumulated during the first nine months of 2010, 67.6% of the mailings were read. Around 32.4% of the households found the mailings interesting and around 8% took action after receiving them. The closing ratio is huge and it is still inexpensive to print and mail direct marketing pieces.There are many options for printed marketing materials. Deciding on which ones your company should use depends on your target market, your budget and your time. Presenting a professional appearance to potential clients of customers is very important. People judge your product or service by its cover. What your produce to advertise your company tells your customers a lot about your business.Printed material is not only used for mailings, it can also be used in different forms and different ways. Some examples of different types of marketing materials and some different places to market are: Flyers, brochures, posters, direct mail, magazines, newsletters, tradeshows, welcome centers, chamber of commerce, newspaper, visitor’s bureaus, etc.