Article Marketing – Five Key Reasons to Just Do It

Article marketing is the practice of writing and submitting articles for publication by one or more of the thousands of online article directories that serve as both as publishing platforms and, perhaps more importantly, sources of traffic to your websites. Article marketing has been around for quite a while now (in “Internet years” anyway) and many article writers have been reaping some great rewards from their efforts. And yet, many budding online entrepreneurs and many more well-established offline businesses have never done any article marketing.

There seem to be two reasons for this:

They do not know that it exists in the first place
If they not about it, they do not really grasp its benefits
While not knowing that “this thing” called article marketing exists is an issue whose solution is beyond the scope of this article (and one that really falls in the lap of article directories), not grasping its benefits is a relatively easy issue to address.

The way I see it, there are five key benefits to article marketing:

1. It can help you to establish yourself as an authority in your niche

Article marketing gives you the opportunity to showcase your knowledge and expertise and, in the process, build your credibility in the eyes of your target markets.

2. It can help to boost the rankings of the pages to which the backlinks point

Article directories allow you to add quality links to other sites you’re promoting and since links boost a website’s authority – and authority is a key search engine ranking factor – the links you get from article directories can help you climb the search engine ranking “ladder.”

3. It can send traffic directly to your site

Those same links that article directories allow you to place in you resource box or body copy are also sources of direct, highly targeted traffic as interested readers click on the link to learn more about the subject of the article and are taken to the online destination of your choice (additionally, article directories allow for ezine and newsletter publishers to republish your content for their benefit of their readers, which, in turn, provides an additional channel for direct traffic to a site you’re trying to promote).

4. It may be your best/only shot at top search engine rankings

High authority article directories confer some of their authority onto the page an article is published to, which means that they often have a higher probability of achieving a high ranking in the search results than the same content published (originally) to a low authority website.

5. It can help you to extend the “mileage” of your content

While the rules vary, article directories generally allow you to republish content that you originally (and only) published to your blog or website, which actually makes it possible for both your article and your blog post or website page to achieve top rankings in the search results (even though search engines are reputed to discount duplicate content, it seems that they let you get away with some duplicate content – to the point that an article republished to an article directory can actually rank higher than the exact same article published originally as a post on your blog or page on your website).

If you haven’t been bitten by the article marketing bug by this point in this article, then you need to know one more thing: article directories do not charge you for publishing your articles. That’s right: article marketing is free.

So now that you know – for sure – about “this thing” called article marketing and you know about some of its more compelling benefits, it’s time for you to make a commitment and add article marketing to your online marketing toolkit.

The Benefits of Using Natural Beauty Products

Natural beauty products use ingredients that are extracted from plants, fruits, nuts, seeds, grains and vegetables instead of harsh chemicals like hydroquinone or sodium lauryl sulphate. These types of plant-based ingredients not only moisturize skin but also provide nutrients for the skin cells. They also don’t contain carcinogens which can lead to cancer. When it comes to beauty products there are many handmade items in Sri Lanka, which are available at different stores.

People choose to use these types of beauty products for a variety of reasons, but the most popular reason is because they do not contain harmful chemicals that can damage skin cells. Natural beauty products also provide nutrients for skin cells while moisturizing them at the same time. These benefits are typically offered by plant-based extracts such as argan oil, green tea extract and vitamin E which can be found in many different brands’ makeup line-ups these days.

Beauty products that use natural ingredients include such things as scrubs, cleansers, moisturizers, toners and other skin care products. Natural beauty products are often made with organic ingredients which means that their contents do not contain genetically modified organisms or any man-made chemicals whatsoever. They tend to be chemical free as well meaning that they don’t use dyes in the formulation process. What’s more is that natural beauty products typically come from small businesses who craft them by using hand-made sustainable processes. These brands seek out fair trade materials wherever possible so you can feel good about supporting a business choosing eco-friendly options for creating their product line-ups.

All of this information explains why it’s important for everyone to try switching over to natural beauty items instead of continuing to purchase commercialized products made using chemicals which are bad for your skin and hair.

10 Critical Reasons Why Your Business Needs Email Marketing

Although email marketing is a must do in every business in the last ten or more years we will try here to clear (once again) why your business needs such a kind of marketing today. Ten reasons are a good ‘reason’ to start thinking about it if you are not already using this beautiful method.

Reason 1: DIRECT

Email marketing is a direct method of communication with your customer (or potential customer). Even if you sell shoes or fish or web services or you do coaching or consulting you need communication with your customers. Today we have several methods of communication: TV, websites, RSS, Facebook, Twitter, print catalogues, chatting, phones, magazines, wall advertising and much more. With email marketing you send an email in the private email inbox of your customer. This is a very direct method. If you want to be more direct than this you have to give them a phone call or go to see them in person. Sending an email is direct enough to tell them the story about your business. If you have using opt in methods to get their email then this method is almost like chatting with your friends.

Reason 2: DIRECT BUT NOT VIOLENT

This is one unique feature. You get in the inbox of your customer (or potential customer) but you let him/her to choose when is the right time to read your email. Imagine the difference in sales results between a direct phone call in busy work hours and a polite email. If the customer is really interested in what you have to say then email marketing is the best method to approach. If you really care about your customers and you want to make a good, honest sale or just a good communication then you should consider using this.

Reason 3: EASY

This feature is unbeatable. You write a good email and this reaches 100,1.000 or 10.000 of your customers with the same content, with the same behavior, with the same offer, with the exactly same way. If you are using autoresponders you can have a series or scenarios of ready to go emails for your new subscribers. You do your best in an email campaign and it is ready to contact all your email list subscribers with the same effort. Your old subscribers and your subscribers that will come over the next months. Cannot get anything easiest and powerful than this.

Reason 4: CHEAP

By using AWeber email services you can send unlimited emails per month to 2.500 email subscribers for only $29. If you read all our reviews you will find pricing reviews for a lot of companies. According to Direct Marketing Association email marketing returns an average of around $46 for every dollar spent. This is one of the biggest ROI (Return Of Investment) KPI’s (Key performance indicator) in the advertising market. This is really extremely cheap even if you have a company starting now with no profits at all.

Reason 5: FAST

Another unbeatable feature. You send an email which reaches 100, 1.000, 10.000 or more email subscribers in the next ten minutes. No other method can have the same results. In TV or in Facebook or in twitter you can have such large audiences in the spot but you must have them synchronized. If some of your potential customers do not see TV on the time your commercial is on they will not see your message. If your followers do not have twitter on they will lose your tweet. If you have a website you do not know when they will come in. By marketing with email you send your message and you ‘knock’ your clients door when they have the time to see you. And you do that in minutes. Extremely fast. One offer can have a million of results in just a few minutes, if you have built a big email list.

Reason 6: UNIVERSAL

If your job is only local this feature does not give you any advantage. But if your product can sells universal then this is a method for you. For example you sell ebooks or shoes worldwide? An email campaign can reach people from all over the world. China, United States, UK, Greece or any other country, all in the next ten minutes or so, after you send your offer in an email campaign. You do not really care where your subscriber is. Your results are independent of the location.

Reason 7: MEASURABLE

When you are using marketing by email you can count how many emails you send how many of your emails are opened and when how many of your email subscribers took your email offer If you combine this feature with the extremely low cost of this method then you get a really big advantage from any other advertising method. As they say ‘You can’t Manage What You Don’t Measure’.

Reason 8: TARGETED

An extremely powerful feature is that you can segment your email list according their preferences. To give an example let’s suppose you sell shoes. You want to segment your customers according the color of shoes they like. If you send them an email with five offers in five different colours you can segment your list with this feature. If some subscribers prefer red shoes you can then start a campaign with only red shoes. This will give you targeted results. If you focus in targeted groups you always have better results than targeting all over.

Reason 9: GREEN

This is not really a feature for marketing by email but we have to consider all our actions if we want to exist tomorrow. Sending emails is extremely more ‘green’ than printing catalogues or advertising in magazines. Think green, specially before you decide you’re advertising method.

Reason 10: PERSONAL

Marketing by email is not as personal as giving your customer a phone call but if you put your personal style in your email or if you give your email address to contact you if he/she have any comment or any question about your offer then it really get’s very personal. If you are really friendly and polite in your email this is personal. This is something very good for your business because you can expand your relationships with your customers (or your potential customers). And if you expand your relationships you will expand your business.

So your ten reasons for doing email marketing are

1. DIRECT

2. DIRECT BUT NOT VIOLENT

3. EASY

4. CHEAP

5. FAST

6. UNIVERSAL

7. MEASURABLE

8. TARGETED

9. GREEN

10. PERSONAL

Still thinking why you should use it? We hope we’ve put you in the next level and you start thinking how you can make really good email campaign.

Email marketing can take your business, any kind of business, in a different level. You must use it, the results can be remarkable.

We really believe this and we will try to help you in any way in our review site.